Sunday Herald sales down 15.6 per cent, year-on-year

THE Sunday Herald is suffering a substantial drop in its average sales, according to the latest circulation figures – which were reported on yesterday.

According to the latest ABCs, the paper’s average sale in October – as measured by Average Net Circulation – was 43,095, down 527 on its September average.

However, it’s the figure in comparison to this time last year that will be a bigger cause for concern: it’s year-on-year is down 15.6 per cent.

Meanwhile, The Scotsman’s year-on-year is down 9.2 per cent, The Herald’s is down 8.8 per cent and Scotland on Sunday’s is down 7.9 per cent.

The corresponding Scottish sales figures for Daily Telegraph and The Guardian are both up – 1.1 per cent and 1.8 per cent, respectively – while it’s a 1.2 per cent drop for The Times.