Newspaper designers target websites market in collaboration with content providers

AN Edinburgh-based design agency that has revamped some of the world’s best-known newspapers has announced it is to extend its expertise into website design – in collaboration with a content provider, which boasts the former editor of among its directors.

The deal is between Palmer Watson and w00tnomy, Terry Watson of the former having preceded Stewart Kirkpatrick of the latter as head of content at – which has won numerous awards and became one of the top 30 Google news search sites in the world.

Several of Palmer Watson’s projects have resulted in the newspapers being named ‘World’s best-designed’ in the prestigious Society for News Design competition, the most recent being the Danish broadsheet, Politiken, last year.

Kirkpatrick. meanwhile, has been named by newspaper trade magazine, UK Press Gazette, as one of the 50 people ‘shaping online journalism, worldwide’ and is a member of the international committee of the Online News Association.

Also comprising Ally Palmer, Palmer Watson has worked on around 40 newspapers – including Le Monde and El Pais – across Europe and Scandinavia, and in South America, Russia and Africa. It is currently involved in projects in India, South Africa and the UK.

Together, Palmer Watson and w00tnomy aim to provide, in particular, newspaper publishers and editors practical, relevant and hands-on expertise encompassing all aspects of how newspapers should be approaching the digital era: technical, content, revenue, traffic, strategy and design.