The Sunday Post, which is celebrating its 90th birthday this week, explained its editorial ethos to its readers on Sunday as: “The Sunday Post is not like any other newspaper and we’ve never intended to be.”
The tabloid flagship of the newspaper division of the Dundee-based DC Thomson publishing empire marked its birthday with a three-page spread which included congratulatory messages from a host of prominent people, including Prime Minister, Gordon Brown, and actor, Sir Sean Connery.
Throughout this week, allmediascotland.com will take a behind-the-scenes look at this remarkable newspaper – in its own words. Today, we let The Sunday Post explain how it sees itself – as it conveyed it to its readers on Sunday.
The paper declared: “We’re proud of the unique mix that makes up the paper, proud of the special relationship we’ve always had with the people we like to call our family of readers – and proud of our 90 years at the heart of a nation.
“We say what we think is right and we tell you when we think something is wrong. We carry stories that will have you in fits of laughter, move you to tears or leave you fizzing with anger. We’ve always prided ourselves on being a newspaper that reports on real people in a down-to-earth and honest way. …the paper has built its own place in the hearts of readers and in the fabric of our society. After 90 years of history, highs, lows, laughs and tear-filled days it has become a phenomenon that will never be equalled – an institution, in fact.”