THE chair of the Scottish Marketing Society has been appointed as a consultant at stv.
Mark Gorman – who helped found the now defunct creative agency, 1576, which he left six years ago – has been taken, says stv, to “work closely with the sales and business development team on a part-time basis, providing input on sales and sponsorship initiatives, and in-house commercial production with the production team, stv creative”.
Just over a week ago, he was also appointed consultant at Manchester-based design company, Corporation Pop.
He is a former chair of the Scottish branch of the Institute of Practitioners in Advertising.
Says stv’s commercial director, David Connolly: “Mark is an expert in his field and I’m delighted that he is joining us on a consultancy basis.
“The direction of stv sales is to become a more rounded and comprehensive sales operation going forward, with an awareness of all advertising and marketing opportunities, and a regular dialogue and engagement with the advertising community.
“It’s not just about spot advertising; it’s about offering a full service to clients. With his wealth of experience, knowledge and contacts, I’m confident Mark will have an impact on our business.”