Sun Stretches Sales Lead Over Record

The average sales gap between the two best-selling daily newspapers in Scotland has increased significantly on a month ago.

Say the January ABCs, the gap – as measured by Average Net Circulation – between the Scottish Sun and its nearest rival, the Daily Record, was 41,720. In December, it was 28,191; in November, it was 31,839; and in October, it was 23,909.

In January, the Scottish Sun’s average daily sale was 377,964, compared to the Record’s 336,244.

Meanwhile, the average for the country’s biggest-selling newspaper, the Sunday Mail, was 416,169. It was 414,046 in December, 424,408 in November, and 425,033 in October.

Average Net Circulation figures include free give-aways.

The other figures, at a glance, are:

Scottish News of the World 269.709 (compared to 264,503 for December), Sunday Post 251,345 (compared to 251,828), Scottish Daily Mail 119,723 (114,241), Scottish Mail on Sunday 107,229 (101,216), Scottish Daily Star 85,227 (81,443), Scottish Daily Express 72,518 (72,199), Sunday Times Scotland 69,813 (67,280), Scotland on Sunday 61,311 (54,925), The Herald 60,755 (60,345), The Scotsman 49,478 (46,809), Sunday Herald 45,229 (42,208), Scottish Sunday Express 41,672 (41,373), Scottish Daily Mirror 29,185 (28,872), Scottish Daily Star – Sunday 28,424 (27,729), The Times 28,127 (27,470), Scottish Sunday Mirror 26,733 (24,964), The Daily Telegraph 22,949 (22,143), The Observer 21,416 (21,182), Sunday Telegraph 21,246 (18,844), People 18,840 (18,644), The Guardian 16,455 (15,671), Independent 9766 (8540), Independent on Sunday 7800 (7642), and Financial Times 5067 (5170).

Tomorrow, the year-on-year percentage falls and increases….

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