ADVICE on ‘how to work the media’ is being promised at a training course being run by the Scottish politics magazine, Holyrood.
‘UK media explained’ is taking place on April 17, in Edinburgh.
Says Holyrood: “Love it or hate it, no organisation no matter how big or small can afford to ignore the media. This course offers you practical tips and advice on how to work the media.
“You will gain insight into why the media is important to your work, learn what journalists really need, and get invaluable tips on how to manage a crisis. You will also receive an up-to-date contact list for Scotland’s national media organisations and guide to writing a press release.”