Sunday Herald Year-on-Year Sales Down by Almost a Fifth

The Sunday Herald has again registered a near 20 per cent in sales between May last year and last month.

According to the ABCs, the title registered year-on-year sales – as measured by Average Net Circulation – in Scotland of 38,539 last month compared to 47,165 during May last year – a drop of 8626, or 18.3 per cent.

Meanwhile, the year-on-year figures for Scotland’s two biggest-selling daily newspapers were both down: nine per cent for the Scottish Sun and 12.44 per cent for the Daily Record.

The figures were published on Friday. Only four newspapers saw their year-on-year sales rise in Scotland, from May last year: the Daily Star, the Daily Telegraph, the Scottish News of the World and the Sunday Telegraph.

Other big year-on-year fallers in Scotland again include The Independent on Sunday (29.3 per cent), the Sunday Mirror (16.36 per cent), the Scottish Daily Mirror (16.15 per cent) and the Sunday Mail (15 per cent).

The figures read, across the board, as follows:

Daily Mirror (27,539 in May 2009 versus 32,845 in May 2008, down 5306 or 16.15 per cent), Daily Record (319,380 versus 364,760, down 45,380 or 12.44 per cent), Daily Star (88,314 versus 84,840, up 3474 or 4.1 per cent), Sun (364,588 versus 400,903, down 36,315 or 9 per cent), and Daily Express (71,203 versus 75,561, down 4358 or 5.77 per cent).

Daily Mail (118,406 versus 124,515, down 6109 or 4.9 per cent), Daily Telegraph (26,226 versus 23,842, up 2384 or 10 per cent), Financial Times (4646 versus 5372, down 726 or 13.5 per cent), The Herald (58,349 versus 66,588, down 8239 or 12.4 per cent), The Guardian (15,814 versus 16,019, down 205 or 1.28 per cent), and The Independent (9042 versus 10,076, down 1034 or 10.3 per cent).

The Scotsman (47,072 versus 51,792, down 4730 or 9.11 per cent), The Times (27,559 versus 28,682, down 1123 or 3.9 per cent), Daily Star Sunday (25,742 versus 28,641, down 2899 or 10.12 per cent), News of the World (302,464 versus 290,014, up 12,450 or 4.3 per cent), and Sunday Mail (388,252 versus 445,096, down 66,844 or 15 per cent).

Sunday Mirror (24,832 versus 29,688, down 4856 or 16.36 per cent), The People (18,050 versus 20,755, down 2705 or 13 per cent), Sunday Express (40,923 versus 43,046, down 1123 or 2.67 per cent), Sunday Post (241,751 versus 267,284, down 25,533 or 9.5 per cent), and Mail on Sunday (101,765 versus 111,126, down 9361 or 8.42 per cent).

Independent on Sunday (7078 versus 10,012, down 2934 or 29.3 per cent), The Observer (20,980 versus 22,021, down 2041 or 8.86 per cent), Scotland on Sunday (58,989 versus 65,384, down 6395 or 9.78 per cent) and Sunday Herald (38,539 versus 47,165, down 8626 or 18.3 per cent).

Sunday Telegraph (22,421 versus 21,287, up 1134 or 5.33 per cent) and Sunday Times (69,117 versus 69,563, down 446 or 0.64 per cent).

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