The Media in the Press 5.1.10

X Factor judge, Simon Cowell, is photographed seemingly praying to a tumbler of Coca-Cola, in his capacity as a judge on US talent show, American Idol. And, reports The Scotsman (page 16), the British Medical Association has become the latest organisation to express concerns over plans for US-style product placement (especially unhealthy foods and drink) on UK television.

Or maybe Cowell is praying for victory in the forthcoming National Television Awards – on the 20th of this month – the shortlist for which appears across a number of newspapers, including The Herald (page 5) and the Scottish Sun (page 3). The X Factor and Britain's Got Talent – both of which he is involved in – are nominated for the Talent title.

Or maybe he's simply thanking God that allmediascotland's review of the media stories making it into the press has returned after its festive break.

Not that there is an abundance of such tales. A couple of laughs, though.

For instance, Ken Smith, in The Herald (page 13), regales us with this tale: “We've always been fans of BBC Scotland allowing emails from viewers to run across the screen ever since it allowed a comment from a certain Hugh Jarse, without really thinking about it. Reader Keddie Law spotted among the messages of goodwill on the BBC's Hogmanay show, one to a Willie Waught, which presumably was sent by a fan of Auld Lang Syne.”

Meanwhile, Daily Record columnist, John McKie (page 13), pitches in with the following, from a 101-strong list of things to avoid in 2010: No. 11 OK! magazine producing black-bordered tribute issues to people who are still alive. No. 15 The “Some council just banned Christmas” story. No. 59 The use of 'Here Come the Girls' in an ad or TV show and No. 94 The BBC Director-General hiring another private jet with our money when Russell Brand and Jonathan Ross make their next daft phone call.”

For TV interview technique, Scottish Sun columnist, Bell Leckie (page 11), has his own unique take on Prime Minister, Gordon Brown's performance on the BBC's Andrew Marr Show, on Sunday: “Imagine a man suffering from chronic piles, sitting on an armchair made out of cactus. With Ralgex in his Y-fronts and a ferret wriggling up his trouser leg. Now, take that level of discomfort and double it. And you're somewhere near Gordon Brown's body language throughout his first TV appearance of General Election year.”

As one, the Scottish Sun (page 25) and the Record (page 7) see the funny side of golfer, Tiger Woods, showing off his handsome, toned torso on the cover of the February issue of Vanity Fair magazine – the pic taken before he became embroiled in various sex scandals. The Scottish Daily Express (page 8) and Scottish Daily Mail (page 13) also enjoy the moment.

And finally, Scots TV and radio broadcaster, Kirsty Young, describes pushy parents trying to turn their children into 'baby Einsteins', as a “real modern disease”. Read more in the Scottish Daily Mail, page 3.