Yesterday's Scottish Sun ran a tale about Jimmy Choo shoes going on sale in H&M stores and fears that fights would break out as fashion victims try to get hold of them.
And it was accompanied by the simply brilliant headline: 'Pardon me, Boy . . . is this the Cash-in Queue for Choo Shoes?'
It's the latest contender in allmediascotland's Headline of the Month competition, in association with whisky folk, Whyte & Mackay.
Up for grabs each month are bottles of Whyte & Mackay Special whisky – for both the author of the headline and the person who has nominated it, with the monthly winners entered in a Headline of the Year competition where two bottles, each worth £150, of Whyte & Mackay 30 year-old are the prizes. The above headline was nominated by PR person, Stephen Rafferty.
Eligible are headlines in Scottish newspapers (national and local), plus Scottish magazines and online.
Send in your Headline of the Month nominations now, to email@example.com