A method of sending video footage directly to media outlets that avoids the potential technical problems of doing it by email is having its official launch next week.
And the invitation to attend is being extended to the Scottish media.
Tradeclips – which advertises on allmediascotland.com – is about to embark on its 'hard launch' next week, following weeks of testing and signing up national and regional media outlets to receive the content, from the likes of PR agencies, the emergency services and photographers.
The service has already been endorsed the Public Relations Consultants Association and a 20% discount is provided to their members, as well as to CIPR and NUJ members.
Other digital content – such as audio files, still photographs and even Word, Excel and PDF documents – can also be sent using Tradeclips, which is part of the Wirefast group that has, for years, offered the Newslink text and still images delivery service straight into the editorial in-boxes of most of the UK's newspapers and broadcast organisations.
Says Scotland-based Iain Fleming, a business development manager with Wirefast: “A host of industry high-flyers have already registered to attend the launch, from the worlds of newspapers, broadcast and PR. While it is a bit of a trek from Scotland, anyone who is down in London next Thursday evening is welcome to come along and enjoy the fun and… free drinks.”
Anyone wishing to attend the event must pre-register at www.tradeclips.com/launch. This is because it is being held at the London Aquarium, which is one of the UK capital’s most popular (and expensive) tourist destinations, and security staff are wise to members of the public trying to gain fee admission to the attraction on the back of corporate events.