Newspaper’s back-to-work campaign a new take on recruitment advertising

THE evening newspaper for Edinburgh is launching a new take on an long-established service: its recruitment section is being revamped as part of a campaign to ‘get the city back to work’.

The Edinburgh Evening News’ ‘Get Edinburgh Back to Work’ initiative, beginning on Monday, is offering¬†companies the chance to advertise job vacancies for as little as ¬£59 – the price dependent on the salary being paid.

Says the paper, the prices represent a reduction of over 70 per cent on its pre-offer rate card. Vacancies appear in the Thursday edition of the paper, and they will also go on www.scotsman.com/jobs.

The Edinburgh Evening News sells an average of over 46,000 copies per day. Its recruitment section boosts circulation by an average 11 per cent.