Scottish Sun's Sales Lead Narrows Over Record

The sales lead of the Scottish Sun over its rival, the Daily Record, has substantially narrowed, to just over 43,000.

Say the October ABCs, the gap – as measured by Average Net Circulation – between the Scottish Sun and its nearest rival, the Daily Record, was 43,606. In September, it was 49,736; in August, it was 53,818; and in July, it was 53,124.

In October, the Scottish Sun’s average daily sale was 354,910 (compared to 361,24 in September), as opposed to the Daily Record’s 311,304 (compared to 311,508 in September).

Four months ago, the Scottish Sun had celebrated its biggest-ever average sales lead over the Daily Record, insodoing creating – for the first time since it overtook the Record to become Scotland’s biggest-selling daily newspaper – a 50,000-plus divide between the two titles.

Meanwhile, the average for the country’s biggest-selling newspaper, the Sunday Mail, was 384,345. In September, it was 380,581; in August, it was 389,475; and in July, it 376,905.

Average Net Circulation figures include free give-aways.

The figures were released just a few minutes ago.

The other circulations, at a glance, are:

Scottish News of the World 295,265 (compared to 305,758 for September), Sunday Post 236,774 (compared to 237,355), Scottish Daily Mail 115,883 (115,940), Scottish Mail on Sunday 103,090 (96,761), Daily Star of Scotland 86,065 (88,134), Scottish Daily Express 68,661 (69,802), Sunday Times Scotland 67,555 (68,610), Scotland on Sunday 56,308 (56,514), The Herald 56,137 (56,799), The Scotsman 45,054 (46,501), Sunday Herald 43,259 (42,665), Scottish Sunday Express 38,594 (39,369), Daily Star of Scotland – Sunday 27,872 (28,510), Scottish Daily Mirror 26,670 (27,070), The Times 25,780 (26,350), Daily Telegraph 23,376 (23,730), Scottish Sunday Mirror 23,224 (23,447), Sunday Telegraph 20,247 (20,011), The Observer 19,809 (21,034), The Guardian 15,109 (15,452), People 14,558 (15,500), The Independent 7424 (7556), Independent on Sunday 6140 (6282), and Financial Times 4529 (4458).

On Monday, the year-on-year percentage falls and increases….