Sun's Sales Lead Narrows Again Over Record

The sales lead of the Scottish Sun over its rival, the Daily Record, has narrowed slightly on a month previously: to just over 42,000.

Say the November ABCs, the gap – as measured by Average Net Circulation – between the Scottish Sun and its nearest rival, the Daily Record, was 42,220. In October, it was 43,606; in September, it was 49,736; and in August, it was 53,818.

In November, the Scottish Sun’s average daily sale was 351,024 (compared to 354,910 in October), as opposed to the Daily Record’s 308,804 (compared to 311,304 in October).

Five months ago, the Scottish Sun had celebrated its biggest-ever average sales lead over the Daily Record, insodoing creating – for the first time since it overtook the Record to become Scotland’s biggest-selling daily newspaper – a 50,000-plus divide between the two titles.

Meanwhile, the average for the country’s biggest-selling newspaper, the Sunday Mail, was 375,347. In October, it was 384,345; in September, it was 380,581; and in August, it was 389,475.

Average Net Circulation figures include free give-aways.

The papers to have enjoyed a sales increase between October and November were the Scottish Daily Mail, the Scottish Daily Express, The Herald, The Scotsman, the Sunday Telegraph, The Observer and the Independent on Sunday.

The figures were released just a few minutes ago.

The other circulations, at a glance, are:

Scottish News of the World 282,015 (compared to 295,265 for October), Sunday Post 236,126 (compared to 236,774), Scottish Daily Mail 117,033 (115,883), Scottish Mail on Sunday 102,680 (103,090), Daily Star of Scotland 85,309 (86,065), Scottish Daily Express 68,209 (68,661), Sunday Times Scotland 66,655 (67,555), Scotland on Sunday 55,877 (56,308), The Herald 56,543 (56,137), The Scotsman 45,225 (45,054), Sunday Herald 43,002 (43,259), Scottish Sunday Express 37,882 (38,594), Daily Star of Scotland – Sunday 27,467 (27,872), Scottish Daily Mirror 26,217 (26,670), The Times 25,337 (25,780), Daily Telegraph 22,810 (23,376), Scottish Sunday Mirror 22,943 (23,224), Sunday Telegraph 20,460 (20,247), The Observer 20,215 (19,809), The Guardian 14,573 (15,109), People 13,648 (14,558), The Independent 7302 (7424), Independent on Sunday 6204 (6140), and Financial Times 4499 (4529).

On Monday, the year-on-year percentage falls and increases….