Sport may be a national obsession; okay, football. But put the BBC Sports Personality of the Year awards ceremony against the X Factor final and the result is a foregone conclusion. Game, set and match.
More than half a million people are estimated to have tuned into the sports show, but it was some 20 million for X Factor, with a staggering 10 million of them said to have taken part in a telephone poll to determine the winner.
X Factor is all over the papers today, as allmediascotland.com goes in search of the media stories making today's headlines, but a report in The Scotsman (page 3) about the above contrasting viewing figures makes arguably the most interesting read.
The Scotsman also reports (page 34) that TV production company, Shed Media, which is building a growing presence in Glasgow, is believed to be in takeover talks, by a private equity consortium.
The BBC, meanwhile, appears in at least three tales today….In the Scottish Daily Mail (page 17), columnist, Peter McKay, has a dig at journalist Andrew Marr failing to get actress, Nicole Kidman, to talk about her (Scientology) past, while interviewing her about her latest movie.
Elsewhere, The Herald (page 7) picks up on a story in yesterday's Scottish News of the World, that BBC Radio Scotland comedy show, Watson's Wind-up, is apparently being axed, allegedly because BBC bosses didn't like its content – including jokes at the expense of BBC Alba.
And in the Scottish Daily Mail (page 18), comedian and broadcaster, Michael Palin, hits back at a supposed BBC internal document that rates its various 'stars', with Palin said to have been placed – along with cook, Delia Smith – in the category, 'Occasional sparkle but limited appeal'.
Last week, a radio 'agony aunt' on Glasgow community radio station, Awaz FM, was believed to have been murdered. Investigations since reveal that her body was found by her daughter – Scottish Daily Mail (page 9) and The Herald (page 5).
And finally, in the day's two dedicated media sections – in The Independent and the Guardian – Stephen Glover, in the former, bemoans a spat taking place, it seems, between the Guardian and the Daily Telegraph, ending with the advice that the Telegraph should avoid aping the Daily Mail.
The MediaGuardian, meanwhile, devotes its front page to a look back at the major media moments of the last decade.