BT Scotland's senior press officer, Mitch Reid, was rather taken by a headline in yesterday's Daily Record, accompanying a story that confectionary giants, Cadbury, had rejected a hostile takeover bid.
'It's Choc and Naw' – with the strapline, 'Cadbury Blast Derisory Offer' – becomes the latest contender in allmediascotland's Headline of the Month competition – in association with whisky folk, Whyte & Mackay.
Up for grabs each month are bottles of Whyte & Mackay Special whisky – for both the author of the headline and the person who has nominated it, with the monthly winners entered in a Headline of the Year competition where two bottles, each worth £150, of Whyte & Mackay 30 year-old are the prizes.
Eligible are headlines in Scottish newspapers (national and local), plus Scottish magazines and online.
Send in your Headline of the Month nominations now, to firstname.lastname@example.org