Sales Gap Between Top Two-selling Dailies Narrows to Below 40,000

The sales lead of the Scottish Sun over its rival, the Daily Record, has narrowed slightly on a month previously: to just under 40,000.

Say the December ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Scottish Sun and its nearest rival, the Daily Record, was 39,345. In November, it was 42,220; in October, it was 43,606; and in September, it was 49,736.

In December, the Scottish Sun’s average daily sale in Scotland was 340,237 (compared to 351,024 in November), as opposed to the Daily Record’s 300,892 (compared to 308,804 in November).

Six months ago, the Scottish Sun had celebrated its biggest-ever average sales lead over the Daily Record, insodoing creating – for the first time since it overtook the Record to become Scotland’s biggest-selling daily newspaper – a 50,000-plus divide between the two titles.

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 370,558. In November, it was 375,347; in October, it was 384,345; and in September, it was 380,581.

Average Net Circulation figures include free give-aways. The figures were released just a few minutes ago.

The other circulations, at a glance, are:

Scottish News of the World 267,871 (compared to 282,015 for November), Sunday Post 231,695 (compared to 236,126), Scottish Daily Mail 113,771 (117,033), Scottish Mail on Sunday 100,907 (102,680), Daily Star of Scotland 81,457 (85,309), Scottish Daily Express 67,285 (68,209), Sunday Times Scotland 63,531 (66,655), The Herald 55,619 (56,543), Scotland on Sunday 52,257 (55,877), The Scotsman 43,941 (45,225), Sunday Herald 40,463 (43,002), Scottish Sunday Express 38,102 (37,882), Daily Star of Scotland – Sunday 27,665 (27,467), Scottish Daily Mirror 25,350 (26,217), The Times 23,956 (25,337), Scottish Sunday Mirror 21,898 (22,943), Daily Telegraph 21,397 (22,810), Sunday Telegraph 19,016 (20,460), The Observer 18,800 (20,215), The Guardian 14,160 (14,573), People 13,905 (13,648), The Independent 7524 (7302), Independent on Sunday 6187 (6204), and Financial Times 4463 (4499).

On Monday, the year-on-year percentage falls and increases….