Slight Widening of Sales Lead by Sun Over Record

The Scottish Sun newspaper has slightly widened its sales lead over its nearest rival, the Daily Record, in the battle to be the top-selling daily newspaper in Scotland.

Say the January ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Record, was 42,023. In December, it was 39,345; in November, it was 42,220; and in October, it was 43,606.

In January, the Scottish Sun’s average daily sale in Scotland was 351,869 (compared to 340,237 in December), as opposed to the Daily Record’s 309,846 (compared to 300,892 in December).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 378,321. In December, it was 370,558; in November, it was 375,347; and in October, it was 384,345.

Average Net Circulation figures include free give-aways. The figures were released on Friday.

The majority of newspapers enjoyed a sales rise in January compared to December.

The other circulations, at a glance, are:

Scottish News of the World 269,709 (compared to 267,871 for December), Sunday Post 234,522 (compared to 231,695), Scottish Daily Mail 115,592 (113,771), Scottish Mail on Sunday 102,690 (100,907), Daily Star of Scotland 79,697 (81,457), Scottish Daily Express 67,199 (67,285), Sunday Times Scotland 65,567 (63,531), Scotland on Sunday 57,551 (52,257), The Herald 55,778 (55,619), The Scotsman 45,687 (43,941), Sunday Herald 42,500 (40,463), Scottish Sunday Express 37,061 (38,102), Daily Star of Scotland – Sunday 28,437 (27,665), Scottish Daily Mirror 25,459 (25,350), The Times 24,051 (23,956), Scottish Sunday Mirror 21,788 (21,898), Daily Telegraph 21,297 (21,397), The Observer 19,087 (18,800), Sunday Telegraph 18,386 (19,016), The Guardian 14,422 (14,160), People 13,765 (13,905), The Independent 7409 (7524), Independent on Sunday 5926 (6187), and Financial Times 4133 (4463).

Tomorrow, the year-on-year percentage falls and increases….