Is it Ethical for the PR Industry to Spin?

For some, the answer is an obvious, 'Yes, how naive to even ask the question'. But allmediascotland blogger, Scott Douglas – founder of Scottish PR agency, Holyrood PR, has found opinion is definitely split on whether it is ethical or not to spin, to steer journalists away from certain information, to deliberately bury pertinent facts, to lie by omission and even whether some 'white lies' may be good for everyone concerned.