New archive offers best of newspaper marketing campaigns

HOW newspapers around the world have marketed themselves is the subject of an archive launched by an organisation dedicated to sharing marketing best practice among news media – the International Newsmedia Marketing Association.

Comprising details of a staggering 5,000 newspaper marketing campaigns, the INMA’s archive is online and searchable, and covers campaigns using print, television and radio. The campaigns relate to some 400 newspapers.

Says Earl J. Wilkinson, executive director of INMA: “As the only press association in the world dedicated exclusively to highlighting sales and marketing best practices, we wanted to find a way to showcase the outstanding work done by newspaper marketing departments and creative teams to grow bottom-line business, INMA represents a global breadth unmatched by others, and this archive is a visual representation of that.”