Bright Forecast for Magazine Agency as its Design Division Delivers Again

An Edinburgh-based contract magazine company has secured a place on the preferred suppliers list of the Met Office because of its design services.

Says White Light Media, a recent growth in revenue is down to developing creative design as a distinct service, including when pitching to become one of five companies on the Met Office roster.

White Light was formed nine years ago as a magazine publishing agency and went on to win contracts with clients such as Scottish Widows, the Scottish Government, the NHS and several universities.

Eighty-five agencies battled it out for the five Met Office places.

Among other recent design successes, White Light is the lead UK design agency for the Seafish authority, and has recently produced major design projects for the NHS, the Royal College of Nursing and the University of Strathclyde. A new project for Channel 4 has also been commissioned.

Says managing director, Fraser Allen: “As magazine publishers, you learn how to work to tight deadlines and strive to make every spread of a publication work really hard. This can bring a fresh creative edge to marketing campaigns, reports and prospectuses that have traditionally been the domain of old-style design agencies. It’s a logical move for us because our magazines have always been very strong in terms of design.”

Since May last year, White Light Media has won new magazine projects with Learning and Teaching Scotland, NHS Health Scotland,  Exova and the University of Edinburgh. The winning run continued last week as White Light landed the contract for the University of Sheffield’s alumni magazine.