Sales Gap Again Narrows Between Top Two-selling Dailies

The sales gap between the country's two biggest-selling daily newspapers has again narrowed.

Say the April ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record, was 40,547. In March, it was 43,414; in February, it was 48,118; and in January, it was 42,023.

In April, The Scottish Sun’s average daily sale in Scotland was 344,753 (compared to 352,260 in March), as opposed to the Record’s 304,206 (compared to 308,846 in March).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 369,624. In March, it was 372,229; in February, it was 373,358; and in January, it was 378,321.

Average Net Circulation figures include free give-aways. The figures were released at midday.

The other circulations, at a glance, are:

Scottish News of the World 269,672 (compared to 271,074 for March), Sunday Post 232,248 (compared to 233,934), Scottish Daily Mail 114,585 (112,871), Scottish Mail on Sunday 98,785 (97,471), Daily Star of Scotland 85,064 (86,275), Scottish Daily Express 66,367 (66,836), Sunday Times Scotland 65,600 (64,092), Scotland on Sunday 54,927 (55,717), The Herald 54,704 (55,387), The Scotsman 43,962 (44,449), Sunday Herald 42,204 (42,786), Scottish Sunday Express 37,070 (36,617), Daily Star of Scotland – Sunday 27,964 (27,967), Scottish Daily Mirror 26,094 (25,946), The Times 23,569 (23,481), Scottish Sunday Mirror 22,521 (23,007), Daily Telegraph 21,492 (20,871), The Observer 18,982 (18,731), Sunday Telegraph 18,225 (18,191), The Guardian 14,592 (14,085), People 13,337 (13,605), The Independent 7893 (7348), Independent on Sunday 6925 (6103), and Financial Times 4039 (4227).

On Monday, the year-on-year percentage falls and increases….