Trio of Fresh Nominations for Tricker PR

An Aberdeen public relations agency is among a handful of Scottish entries to be shortlisted for awards designed to recognised to recognise 'fresh' ideas.

Tricker PR has received three nominations in the finals of the Fresh PR Awards, which are in their second year. The company’s Big Green Challenge campaign for Highlands and Islands Enterprise is nominated in both the Freshest Digital PR category and the Freshest Green PR category. 

The agency's photography for the ‘world’s first ice cream snowman’, which has already won a 'PRide award' from the Chartered Institute of Public Relations, is also shortlisted in the Freshest PR Stunt or Event.

Also among the nominees is NHS Lothian, shortlisted in two categories (Freshest Internal Communications and Freshest External Communications) and Beauly-based Platform PR, also shortlisted in two categories (Freshest Business to Business Campaign and Freshest Low Budget PR Campaign).

Says Tricker PR's managing director, Beverley Tricker: “I’m particularly pleased that the Big Green Challenge is a finalist in the Freshest Digital award category. Digital PR is a huge growth area for us at the moment, so receiving this recognition is excellent for us. The ice cream snowman photo for Country Living Magazine Christmas Fair in Glasgow was great fun and shows our continuous ‘fresh’ approach to consumer PR.”

The Big Green Challenge campaign was a debating competition for pupils across the Highlands and Islands on the topic of renewable energy, which culminated in a grand final at Holyrood. Tricker PR used a broad range of social media to target the pupils and enable them to keep in touch with the campaign wherever they were based.

The winners will be announced at a ceremony being held in London on the fourth of next month.

The shortlist reads:

Freshest Not for Profit Campaign

BJL, Strength to Change, Hull PCT

de Winter PR, Celebrating Family Cultivating Hope, Adoption Matters Northwest

Euro RSCG Biss Lancaster, Breast Cancer Care Scotland, Breast Cancer Care

Fido PR, Launching Forever Manchester, The Community Foundation for Greater Manchester

Surrey Police, Anti Social Behavior at Halloween and Bonfire Night

Freshest Digital PR Campaign

Brazen, Hyundai Makes Mechanical Music, Hyundai

DigForFireDMG, iRock, Vision Express

Fido PR, Launching Forever Manchester, The Community Foundation for Greater Manchester

Launch Group, Future Routers, TalkTalk

Public, GarlicButter.co.uk, Kerrymaid (Kerry Foods)

SKV Communications, J’aime la Tour, Visit Blackpool

Tricker PR, The Big Green Challenge, Highlands & Islands Enterprise

Freshest Issues or Crisis Management

The judges did not shortlist any entries in this category

Freshest PR Stunt or Event

Fido PR, Giving Boohoo the X Factor, Boohoo

JAMpr Ltd, The Kensington Financial Management Credit Card Amnesty 2009, Kensington Financial Management Consultants

Hatch Communications, The Big Blues Football Curry, Marketing Birmingham

Pegasus PR, Reintroducing Media to Burt’s Bees, Burt’s Bees

Peppermint PR, The Red Recession Dress, The Big Discount Store

Surrey Police, Anti Social Behavior at Halloween and Bonfire Night

Tricker PR, World's First Ice Cream Snowman, Country Living Magazine Christmas Fair

Freshest Media Relations Campaign

3 Monkeys Communications, Launch of Ovo Energy, Ovo Energy

Gardiner Richardson, The North East Big Drink Debate, Balance

JAMpr Ltd, Results in the Recession, Kensington Financial Management Consultants

Launch Group, Walt Disney World Twinned Town, Walt Disney World

Pegasus PR, Appesat; Not So Little Britain, Goldshield Healthcare

Robson Brown, Fresh, Campaign for a Smoke Free North East 2008-2009 ‘Let’s make smoking history for our children’ – Smoke Free North East, Robson Brown & Fresh

Stockport Council, Kill The Chill (Talking Leaflet), Stockport Council

Willoughby PR, Seriously Scary Fun, Launch of the Castle Dungeon at Warwick Castle, Warwick Castle

Freshest Use of Celebrity

Cirkle, Typhoo Sports for All, Typhoo

JAMpr Ltd,The Velcro® Brand Celebrity Art Challenge, Velcro Ltd

Freshest Use of Print

Pelican Public Relations, Meet REY, Resource Efficiency Yorkshire

public, Getting It Spot On, Netto Foodstores

Stockport Council, Kill The Chill (Talking Leaflet), Stockport Council

Stockport Council, The Review, Stockport Council

Stuart Mackintosh Media Ltd, Hot News, Darlington Borough Council

Surrey County Council, Your A to Z of Services, Surrey County Council

Freshest Internal Communications

Kinetic Communications, Internal Communications, Martindale

NHS Lothian, Connections

Southern Water, Aim for Zero Injuries, Southern Water

Freshest External Communications

Euro RSG Biss Lancaster, Dairy Bus, Asda/Arla Foods, Cheestrings

Grayling (TriMedia) Grayling and BiG – Make it Your Business, Sheffield City Council’s Local Enterprise Growth Initiative

Midnight, Capitalising on the rise of Asset Based Lending, Venture Finance

NHS Lothian, Healthlink, NHS Lothian

Surrey County Council, Surrey’s Summer of Adventure, Surrey County Council

Freshest Community Relations

BJL, Be Cotsafe, FSID’s

Derbyshire County Council, What’s Stopping You, Derbyshire County Council

De Winter PR, Celebrating Family Cultivating Hope, Adoption Matters Northwest

De Winter PR, Spreading the Love, New Love Warrington

Environment Agency, The Middlesbrough Clean Becks Campaign, Environment Agency

Fido PR, Brightside Golden Square, Gold Square

Southern Water, Making a Splash, Southern Water

Stockport Council, Active Stockport, Stockport Council

Freshest Green PR

Footprint Communications, Green Office Week, Avery Office Products

Southern Water, Blooming Schools, Southern Water

Southern Water, Mr Save-It & Mr Drink-It, Southern Water

Tricker PR, The Big Green Challenge, Highlands & Islands Enterprise

Freshest Business to Business Campaign

JAMpr Ltd, Tool Talk, Carl Kammerling International

Man Bites Dog, Credit – Where it’s due? Roland Berger

Platform PR, From Highland Clouds to PR Gold: Launching Alchemy Plus’s Inverness Computing Centre, Alchemy Plus

Rave Communications, Ultimate Tradesman Challenge, IRWIN Tools

Ware Anthony Rust, Late Payments Campaign – Ware Anthony Rust and Bacs Payment Schemes Ltd (Bacs), Bacs Payment Schemes Ltd (Bacs)

Freshest Consumer Campaign

Fido PR, Giving Boohoo the X Factor, Boohoo

Pegasus, The Hidden Impact of Hair Loss – A Viviscal Campaign for Hair Loss Awareness Month 2009, Lifes2good

Peppermint PR, The Red Recession Dress, The Big Discount Store

Willoughby PR, Seriously Scary Fun, Launch of the Castle Dungeon at Warwick Castle, Warwick Castle

Freshest Public Sector Campaign

Derbyshire County Council, Fostering Recruitment Campaign, Derbyshire County Council

Derbyshire County Council, Trusted Trader, Derbyshire County Council

Gardiner Richardson, The North East Big Drink Debate, Balance

Lava PR, Inspiring Innovation, East Midlands Development Agency

Oxfordshire County Council, “It Could be You”. Oxfordshire County Council on behalf of Reducing the Risk Oxfordshire

SKV Communications, J’aime la Tour, Visit Blackpool

Freshest Integrated Communications

Fido PR, Launching Forever Manchester, The Community Foundation for Greater Manchester

Derbyshire County Council, Fostering Recruitment Campaign, Derbyshire County Council

Generate Sponsorship, The Co-operative Media Launch, The Co-operative

Stockport Council, Kill The Chill, Stockport Council

Freshest Low Budget PR Campaign

BJL, Be Cotsafe, FSID’s

Cirkle, Montagne Jeunesse – Official Pampering Partner To Hairspray The Musical, Montagne Jeunesse

De Winter PR, Spreading the Love, New Love Warrington

JAMpr Ltd,The Velcro® Brand Celebrity Art Challenge, Velcro Ltd

Mere PR, Tour de Cash Generator, Cash Generator

Peppermint PR, The Red Recession Dress, The Big Discount Store

Platform PR, Bake-Off: The Search for Britain’s Perfect Scone, Mackenzie & Cruickshank

Platform Back to the 1930’s: Lessons in time travel at Gordonstoun

Freshest Young PR Professional

Lyndsey Jenkins, freshbaked PR

Sarah Jones, iseepr

Jaime Markey, JAMpr Ltd

Aimee Postle, Kinetic PR

Freshest Small PR Team

Footprint Communications

freshbaked PR – Make a Statement

Hatch Communications – The Birth of a New Breed of PR

JAMpr Ltd – Jam Hot!

Kenyon Communications – Small Agency Packs a Punch

Kinetic Communications – Small PR Team

Freshest PR Team (In-House and Consultancy Teams)

Derbyshire County Council

NHS Yorkshire & Humber

Cirkle

Gardiner Richardson

Man Bites Dog

Pegasus PR