The Dunfermline Press and West of Fife Advertiser is the biggest-selling weekly local newspaper in Scotland for Scots publishers, Clyde & Forth Press.
Says the Audit Bureau of Circulation – in its twice-yearly sales review of UK regional newspapers – the title sold an average of 17,803 copies at the time of the auditing: December last year.
Clyde & Forth – which happens to be headquartered in Dunfermline – have titles stretching from the Ayr Advertiser in the west of Scotland to the East Lothian Courier in the east, plus the Peeblesshire News, to the south, and freesheet, Stirling News, to the north. Plus a handful of titles in England.
But compared to the average sale of the Dunfermline Press in June last year, December's figure was down 5.5 per cent (from 18,096) and its year-on-year performance was down 12.7 per cent, from 19,600 in December 2008.
The ABC revealed its figures yesterday.
Clyde & Forth also produce the evening title, the Greenock Telegraph. See yesterday's allmediascotland's reporting of the ABC circulations, here.
The figures for December read:
Alloa & Hillfoots Advertiser: 7754
Ardrossan & Saltcoats Herald 12,812
Ayr Advertiser 4057
Borders Telegraph 3928
Central Fife Times & Advertiser 6193
Clydebank Post 10,721
Cumnock Chronicle 6821
Dumbarton & Vale of Leven Reporter 3576
Dunfermline Press & West of Fife Advertiser 17,103
East Lothian Courier 13,195
Fife & Kinross Extra 42,064 (freesheet)
Helensburgh Advertiser 5636
The Inverclyde Extra 5636 (freesheet)
Irvine Times 2860
Largs & Millport Weekly News 5436
Paisley & Renfrewshire Gazette 8239
Paisley People 4984 (freesheet)
Peeblesshire News 4979
Stirling News incorp Alloa & Hillfoots Weekender 25,536 (freesheet)