The Ayrshire Post is the top-selling Scottish weekly newspaper in the Scottish & Universal Newspapers stable, owned by Daily Record publisher, Trinity Mirror.
Says the Audit Bureau of Circulation – in its twice-yearly sales review of UK regional newspapers – the Ayrshire Post sold an average of 23,998 copies at the time of the auditing: December last year.
But compared to the average sale twelve months previously, December's figure was down 4.9 per cent (from 25,233). Compared to six months previously – June 2009 – its average sale was down 2.8 per cent, from 24,695.
The ABC revealed its figures at the end of last week.
S&UN's other December figures read:
Airdrie & Coatbridge Advertiser 14,334
Dumfries & Galloway Standard (Friday edition) 15,021
Dumfries & Galloway Standard (Tuesday edition) 9200
East Kilbride News 10,487
Galloway News 8234
Hamilton Advertiser 20,378
Irvine Herald & Kilwinning Chronicle 9338
Kilmarnock Standard 16,102
Lennox Herald 10,200
Perthshire Advertiser (Friday edition) 14,313
Perthshire Advertiser (Tuesday edition) 7633
Rutherglen Reformer 3701
Stirling Observer (Friday edition) 3872
Stirling Observer (Wednesday edition) 9333
Strathearn Herald 2575
The West Lothian Courier 14,405
Wishaw Press 8383