Profile Plus PR Agency Purchased

An Edinburgh-based public relations agency has been taken over.

Profile Plus – which specialises in the leisure and lifestyle sectors – has been acquired by AIM listed PR, public affairs and marketing services group Freshwater UK PLC.

Says Profile Plus, the acquistion allows Freshwater “to strengthen its operations in Scotland and build on its specialist market expertise across the UK and Ireland”.

Profile Plus clients include Sheraton Grand Hotel & Spa, Drambuie Liqueur Company and Tourism Ireland.

Says Freshwater Scotland's chair, Iain Reekie: “The acquisition of Profile Plus is a positive step forward that not only strengthens our presence in the Scottish market, but also enhances our market position in the UK leisure and lifestyle sector. The addition of an Edinburgh office to the existing one in Glasgow also brings with it a very capable and experienced operator, Robyn Glynne-Percy, to our team in Scotland.” 

Profile Plus’s team of six will complement the existing Freshwater team based in Glasgow.

Profile Plus managing director, Glynne-Percy, who founded the agency in 1997 added: “It is a natural step for us to join forces with a larger group which offers the opportunity for us to increase the depth and breadth of services to our clients, while enabling us to contribute to the wider success of a leading regional PR network.”

The news of the purchase of Profile Plus comes alongside the announcement today by Freshwater that it is raising additional equity capital through an open offer for its shares.