The Media in the Press 12.4.10

MA Journalism student, Matthew Nelson, of Edinburgh Napier University, casts his eyes over the media stories making it into today's press…

As reported in allmediascotland, BBC Radio Scotland’s Sportsound has been shortlisted for a Sony Radio Academy Award. But will the prestigious gongs go to worthy recipients? Not necessarily, according to Martin Kelner in today’s Media Guardian (page 3).

Writes Kelner: “Nominations were announced last week, and the academy will be handing out its gongs next month at Britain’s most long winded awards ceremony – obviously to all the wrong people.”

Kelner continues, saying: “… it is more or less a given at awards evenings that the unworthy will leave laden, and the exemplary will be left crying into their beer.”

Staying with today’s Media Guardian (page 4), and the future of journalism lies in the value of its credibility, writes Grig Davidovitz and Max Levitte.

Says Davidovitz and Levitte: “Newspapers should invent a revenue model that utilises their unique advantage on the web: their credibility.”

According to the pair, newspapers “should be the online authority on what to buy and what to do. Not only is this their duty in our age of information overload, it can easily be converted into revenue”.

The article goes on to outline a profitable model for online newspapers: “The newspaper creates the credible research or review, the search engine sends the visitors, a contextual advertising program matches relevant providers/advertisers to the content, and all parties share the revenue. Readers are exposed to the relevant text ads as they pass through the newspaper’s credibility filter, and are ready to make a purchase.”

Meanwhile, in The Scotsman (page 20), comedian, Griff Rhys Jones, hits out at TV bosses for making commissioning decisions based solely on ratings. According to The Scotsman, Jones claims “no-one trusts him to front a new series until they know the last one has been a success”.

Jones – who presents the popular series, Greatest Cities of the World with Griff Rhys Jones – is quoted, saying that waiting to find out if his show will be re-commissioned feels like “they [TV bosses] want to push you off the cliff at any point”.

Speaking of his Greatest Cities series Jones says: “It got very good figures but nobody in television will trust me to make a series before they’ve seen the figures for the last one.”

Good news for website owners and citizen journalists? The High Court has ruled that blog owners can avoid liability for user-generated content that appears on their site provided it hasn’t been checked or moderated. The Scotsman (page 44) picks up the story saying that while owners are not liable for users’ content, “fixing the spelling or grammar in users’ posts” could lose them that protection.

And finally, in today’s Scottish Sun, columnist, Rikki Brown, cheekily asks how unbiased STV's coverage of the General Election. He writes: “If the Tories win the election they won’t give public money to the company who won the news from STV and the deal will be off.”