Sales Gap Narrows Between Scottish Sun and Daily Record

The sales gap between the country's two biggest-selling daily newspapers has narrowed.

Say the March ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record, was 43,414. In February, it was 48,118; in January, it was 42,023; and in December, it was 39,345.

In March, The Scottish Sun’s average daily sale in Scotland was 352,260 (compared to 354,468 in February), as opposed to the Record’s 308,846 (compared to 306,350 in February).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 372,229. In February, it was 373,358; in January, it was 378,321; and in December, it was 370,558.

Average Net Circulation figures include free give-aways. The figures were released at midday.

The other circulations, at a glance, are:

Scottish News of the World 271,074 (compared to 281,552 for February), Sunday Post 233,934 (compared to 234,165), Scottish Daily Mail 112,871 (115,000), Scottish Mail on Sunday 97,471 (97,836), Daily Star of Scotland 86,275 (82,865), Scottish Daily Express 66,836 (67,289), Sunday Times Scotland 64,092 (63,915), Scotland on Sunday 55,717 (55,327), The Herald 55,387 (55,519), The Scotsman 44,449 (44,553), Sunday Herald 42,786 (41,796), Scottish Sunday Express 36,617 (36,768), Daily Star of Scotland – Sunday 27,967 (27,429), Scottish Daily Mirror 25,946 (26,018), The Times 23,481 (23,594), Scottish Sunday Mirror 23,007 (23,293), Daily Telegraph 20,871 (20,800), The Observer 18,731 (19,340), Sunday Telegraph 18,191 (18,164), The Guardian 14,085 (14,216), People 13,605 (13,979), The Independent 7348 (7368), Independent on Sunday 6103 (6129), and Financial Times 4227 (4184).

On Monday, the year-on-year percentage falls and increases….