Scots PR agency has international student market in its sights

ONE of Scotland’s best-known PR agencies has launched a division dedicated to marketing UK universities and colleges to prospective students from overseas.

Beattie Communications has set up a 20-strong team in Essex, to help UK universities and colleges promote their brand abroad, on the back of having conducted a similar exercise for, among others, Dundee University and St Andrews University.

Called 11tenGroup, the division is being headed by Peter Cunningham, who is founder of an advertising agency, Footprint Advertising.

Says Laurna Woods, group managing director of Beattie Communications.”Moving into the international marketplace was a no-brainer for Beattie. We have found the perfect partner in Peter Cunningham who has been at the forefront of educational marketing for more than two decades.”