Price War Looming Between Express and Mail?

A partial price war could be looming between Scotland's daily 'middle-market' newspaper titles, the Scottish Daily Express and the Scottish Daily Mail.

As advertised on page three of its edition yesterday, the Scottish Daily Express is dropping its Monday-to-Friday price from 35p to 20p – starting tomorrow.

And allmediascotland understands that the Scottish Daily Mail is dropping its Monday-to-Friday price from 45p to 20p, also starting tomorrow, but – yet to be confirmed – available only in the West of Scotland.