Pay-by-Results PR Agency Sets up in Scotland

A PR agency that only charges according to the quantity and quality of the coverage received for the stories it places with the media has set up an office in Scotland.

London-based ResultsPR has set up an Edinburgh division, under the leadership of Scot, Hugh Paterson, who has worked in both the UK and abroad in mainly IT, electronics, energy and telecoms public relations.

The company describes itself as the only agency of its type: judged by results.

Says Paterson: “When ResultsPR was launched some years ago, clients across all business sectors quickly saw the impact on their bottom lines and embraced our no-retainer, payment-by-results model. This time is now right to offer that winning model to Scottish businesses.”