Fourth, Successive Narrowing of Sales Gap Between Sun and Record

The sales gap between the country's two biggest-selling daily newspapers has narrowed for a fourth, successive month.

Say the May ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record, was 39,183. In April, it was 40,547; in March, it was 43,414; and in February, it was 48,118.

In May, The Scottish Sun’s average daily sale in Scotland was 339,983 (compared to 344,753 in April), as opposed to the Record’s 300,800 (compared to 304,206 in April).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 358,108. In April, it was 369,624; in March, it was 372,229; and in February, it was 373,358.

Average Net Circulation figures include free give-aways. The figures were released at midday.

The other circulations, at a glance, are:

Scottish News of the World 264,592 (compared to 269,672 for April), Sunday Post 227,963 (compared to 232,248), Scottish Daily Mail 112,473 (114,585), Scottish Mail on Sunday 96,442 (98,785), Daily Star of Scotland 85,287 (85,064), Scottish Daily Express 65,653 (66,367), Sunday Times Scotland 64,806 (65,600), The Herald 54,741 (54,704), Scotland on Sunday 54,310 (54,927), The Scotsman 44,290 (43,962), Sunday Herald 42,098 (42,204), Scottish Sunday Express 36,152 (37,070), Daily Star of Scotland – Sunday 27,165 (27,964), Scottish Daily Mirror 25,789 (26,094), The Times 24,459 (23,569), Scottish Sunday Mirror 23,292 (22,521), Daily Telegraph 22,975 (21,492), The Observer 19,841 (18,982), Sunday Telegraph 18,742 (18,225), The Guardian 15,453 (14,592), People 13,002 (13,337), The Independent 8352 (7893), Independent on Sunday 6846 (6925), and Financial Times 4117 (4039).

On Monday, the year-on-year percentage falls and increases….