An Aberdeen-based corporate communications agency has promoted its public relations head to the post of client services director.
Rachel Camm has been with Fifth Ring Integrated Corporate Communications for eight years. In her new role, she will concentrate on the integration of the firm’s PR, design, digital media and advertising services to ensure consistency throughout Fifth Ring’s portfolio.
In a statement issued by the company, Rachel is quoted, saying “There is increasing demand from businesses for higher levels of campaign co-ordination for both their on-line and off-line communications, and as a result, we have revisited how best to service our clients.”
Ian Ord, business development director at the company, is also quoted, saying: “We set out to improve how to best serve clients and meet the increasing complexity of their needs. I believe Rachel is the ideal individual for the position to ensure we achieve more consistency and integration in our service offering across the UK, United States and Middle East.”
Camm’s new role is part of a wider move by the company, with the appointment of Annette Fernandes and Hasnaa Genaidy into the client services role in Dubai. Fernandes will provide full-time support to English-speaking clients in the Middle East while Genaidywill deliver the same suite of services in the Arabic language.
Fifth Ring now employs 80 people across its offices in Aberdeen, Inverness, Dubai, Abu Dhabi and Houston – providing a global communications strategy combined with local delivery in the key energy capitals of the world.