'Smart Card' Company Appoints Grayling Scotland as PR Agency

The East Kilbride company behind some of the country’s biggest 'smart card' schemes, including for public transport, has appointed the Scottish division of one of the world's largest PR agencies.

Following a competitive pitch, Ecebs has taken on Grayling Scotland to help it establish new markets and promote its new projects, including local authority services and 'electronic wallets'.

In a statement issued by Grayling, Joanna Buggy, associate director at Grayling Scotland, is quoted, saying: “Ecebs has built a strong reputation for delivering cutting edge smart card solutions but the time has come for its whole portfolio of smart technology to receive wider recognition.

“The company is in a growth market where technology can provide solutions to organisations that are looking at ways to make services more efficient, particularly Local Authorities. Our approach will be focused on engaging with those decision makers to ensure they are better informed about the potential impact of smart technology.”

In the same statement, David Burdett, managing director of Ecebs, is also quoted, saying: “Grayling came to us with a really different approach to PR and we were impressed with the depth of their insights. They understand the importance of social media to our business and we are looking forward to working with them.”