The Sunday Herald will this weekend be available for less than half price in an apparent effort to boost its share of the Sunday newspaper market.
The Newsquest-owned title is to hit shelves with a cut-price of just 50p for readers who cut a coupon out of either today or tomorrow’s sister paper, The Herald.
The promotional move comes as publishers across Scotland seek to seize former readers of the News of the World, which printed its final edition on Sunday following allegations of phone hacking.
Newspaper publishers, Trinity Mirror, yesterday announced that Scotland’s biggest-selling newspaper, the Sunday Mail, is to print a quarter of a million more copies, while the Daily Star Sunday, Sunday Express and Mail on Sunday are all understood to be making efforts to lure displaced News of the World readers.
The Sunday Herald’s latest, audited sales figure is 32,189.