Some 300 people are later this month expected to attend a Scotland-wide summit on the future of the marketing sector in the country.
Delegates from, among others, the Institute of Practitioners in Advertising and the Chartered Institute of Public Relations are set to take part in this year's Edinburgh International Marketing Festival – taking place for the second, successive year.
Unlike last year, when the EIMF took place over a number of days, this year's festival is being compressed into the one: the 25th.
Say the organisers: “The proposed agenda for the summit is about creating a shared vision for the marketing industry in Scotland and asking how can the industry bodies work more effectively together. It's also about how can the industry bodies help develop the Edinburgh International Marketing Festival.”
Part of the day is to include 'The Ogilvy Debate': “This House believes that the big idea is dead”. Among the speakers are Rob Brown, a board member of the CIPR and Hugh Baillie, chief executive of advertising, marketing and PR agency, Ogilvy & Mather.
It is a ticketed event. For more information, about the EIMF, visit here.