Media buying win for MediaCom

AN Edinburgh-based media planning and buying agency has won a £1million contract from Norway.

The official trade, technology and tourism body for Norway, Innovation Norway, has chosen MediaCom Edinburgh to handle its media planning and buying. It followed a competitive tender.

In a statement issued by MediaCom, Catherine Foster, country manager (tourism) at Innovation Norway UK, is quoted, as saying: “MediaCom showed an understanding for our business and delivered a very good tender. We are looking forward to starting working with them and planning our winter campaigns.”