A trailer for a horror video game has received the top prize at an inaugural competition celebrating the best of Scotland's advertising and creative industries.
The Scottish Creative Awards – formerly known as the Scottish Advertising Awards – chose the trailer for Dead Island, made by Glasgow-based Axis Animation, as the winner of its Grand Prix award.
The ceremony was held in Edinburgh, on Friday.
The winners' list reads as follows:
Grand Prix
Award: Axis Animation – Deep Silver, Dead Island Trailer
Chairman's Award
Award: The Union for STV
Website
Winner: AnCnoc
Client: International Beverages Ltd
Company: Whitespace
Nominated: A visual refresh – National Theatre of Scotland
Client: National Theatre of Scotland
Company: Dog Digital
Nominated: The Dalmore
Client: Dalmore
Company: The Union
Nominated: Whisky Selection Engine
Client: The Scotch Malt Whisky Society
Company: Whitespace
Online Video/ Film
Winner: Dead Island Trailer
Client: Deep Silver
Company: Axis Animation
Link: www.axisanimation.com
Nominated: Activity
Client: Scottish Government
Company: The Union
Nominated: Bee
Client: Scottish Natural Heritage
Company: The Leith Agency
App
Winner: Perfect Steaks and Roasts
Client: Quality Meat Scotland
Company: The Union
Link: Dowload at app store. Search for 'Perfect Steaks and Roasts'
Press Ad
Winner: In One Ear
Client: Maclay Murray & Spens
Company: Newhaven Communications
Commended: New Girl at Work
Client: Benaughty.com
Company: The Union
Commended: Sweet Tooth
Client: Ogilvie Dental Practices
Company: Family
Nominated: Chocolate Wine Glass
Client: Hotel du Vin Glasgow
Company: Hotel du Vin Brand
Nominated: This Ad sucks
Client: Ping
Company: The Bridge
Press Campaign
Winner: Cut to the chase
Client: Benaughty.com
Company: The Union
Nominated: Dobbies Foodhall
Client: Dobbies
Company: The Leith Agency
Nominated: NABS Auction Ad Campaign
Client: NABS
Company: Newhaven Communications
Nominated: ScotRail – A better way to go
Client: ScotRail
Company: The Leith Agency
Radio Ad
Winner: Focus
Client: Cycling Scotland
Company: The Union
Commended: Surround Sound
Client: Historic Scotland
Company: Newhaven Communications
Nominated: Ordinary, uneventful day
Client: Scottish National Blood Transfusion Service
Company: The Bridge
Nominated: The Pattersons
Client: Glasgow Airport
Company: The Bridge
Outdoor Campaign
Winner: Bus stop wait (boy and girl)
Client: Care Visions Fostering
Company: Family
TV/ Cinema Commercial Under 21 Seconds
Commended: Tents
Client: Tennent's Lager
Company: Newhaven Communications
TV/ Cinema Commercial Over 21 Seconds
Winner: Tape
Client: STV
Company: The Union
Commended: Knives – Cinema
Client: Scottish Government
Company: The Leith Agency
Commended: Stewart Dynasty
Client: Historic Scotland
Company: Newhaven Communications
Nominated: Hugh's Pride
Client: Tennent's Lager
Company: Newhaven Communications
Nominated: Irn Bru Summer
Client: AG Barr
Company: The Leith Agency
Nominated: Too Loud
Client: Tennent's Lager
Company: Newhaven Communications
Nominated: Walls Come to Life
Client: Crown Paints
Company: MTP
Nominated: Wish
Client: Scottish Government
Company: The Union
TV/ Cinema Commercial £20K or Less
Winner: Sunbed (Melanoma)
Client: PHA (Public Health Agency)
Company: Freak Films
Commended: Problems Build
Client: Breathing Space
Company: STV Creative
TV/ Cinema Campaign
Winner: Hugh TV 2011
Client: Tennent's Lager
Company: Newhaven Communications
Commended: And On We Fight
Client: The Sun
Company: STV Creative
Nominated: Surprise Yourself
Client: VisitScotland
Company: The Leith Agency
Ambient Media/ Stunts
Winner: The Drop
Client: Road Safety Scotland
Company: The Union
Commended: Don't wash hands
Client: Care Visions Fostering
Company: Family
Nominated: Student night doors
Client: Overgate
Company: Family
Direct Mail Campaign
Winner: A foot in the door
Client: Size (self promotion)
Company: Size
Nominated: Bah Humtags
Client: House
Company: Newhaven Communications
Most Creative Use of Media
Winner: Cell Doors
Client: Road Safety Scotland
Company: The Union
Commended: Bus stop wait (boy and girl)
Client: Care Visions Fostering
Company: Family
Nominated: Irn Bru Sugar Free
Client: AG Barr
Company: The Leith Agency
Recruitment Advert
Nominated: Brains
Client: Maclay Murray & Spens
Company: Newhaven Communications
Financial, Professional & Trade Advert
Winner: In One Ear
Client: Maclay Murray & Spens
Company: Newhaven Communications
Nominated: This Ad sucks
Client: Ping
Company: The Bridge
Public Sector Advert
Winner: Petrol Can
Client: Public Health Agency
Company: The Leith Agency
Nominated: Bathroom Break
Client: Prostate Scotland
Company: The Union
Nominated: Toilet Cleaner
Client: Public Health Agency
Company: The Leith Agency
Retail advert
Nominated: Arrow
Client: Historic Scotland
Company: Newhaven Communications
Nominated: Guideline Daily Amount
Client: Manna House
Company: Newhaven Communications
Nominated: Hort Couture
Client: Dobbies
Company: The Leith Agency
Nominated: Take Home Canisters
Client: Tennent's Lager
Company: Newhaven Communications
Publications
Winner: English Gins – Inspiration and Recipes
Client: Pernod Ricard
Company: Contagious
Commended: Scottish Review of Books
Client: Scottish Review of Books
Company: Freight Design
Commended: The Martini and Beyond
Client: Pernod Ricard
Company: Contagious
Nominated: Dougie's War
Client: Self Commissioned
Company: Freight Design
Nominated: Live with Chivalry
Client: Pernod Ricard
Company: Contagious
Corporate/ Promotional Literature
Commended: The New EICC
Client: Edinburgh International Conference Centre (EICC)
Company: Precedent
Nominated: Bah Humtags
Client: House
Company: Newhaven Communications
Nominated: Ogilvy Day
Client: Marketing Society Scotland
Company: Redpath Design
Corporate Identity
Joint-winner: National Galleries of Scotland identity
Client: National Galleries of Scotland
Company: O Street
Joint-winner: Shannon Tofts
Client: Shannon Tofts Photography
Company: Size
Joint-winner: Valtti Rebrand
Client: Valtti
Company: Whitespace
Nominated: Carbon Identity Creation
Client: Carbon Financial Partners
Company: EQ Design
Nominated: Coffee Stationery
Client: Mathew Algie
Company: The Union
Nominated: Creative Scotland identity
Client: Creative Scotland
Company: The Leith Agency
Packaging
Winner: Mackinlays Rare Old Highland Malt Packaging
Client: Whyte and Mackay
Company: tbp!
Commended: Trinitas
Client: Whyte & Mackay
Company: The Union
Nominated: Coffee Heads
Client: Mathew Algie
Company: The Union
Poster
Winner: Mozart
Client: Scottish Chamber Orchestra
Company: The Leith Agency
Commended: Love Your Bike
Client: Cycling Scotland
Company: Whitespace
Nominated: Kafka Fragmente
Client: Hebrides Ensemble
Company: Freight Design
Point of Sale
Winner: The Dalmore
Client: Whyte & Mackay
Company: The Union
Commended: Irn Bru Summer
Client: AG Barr
Company: The Leith Agency
Exhibition
Nominated: Our Urban Playground exhibition
Client: Architecture + Design Scotland
Company: O Street
Illustration/ Animation
Joint-winner: Dead Island Trailer
Client: Deep Silver
Company: Axis Animation
Joint-winner: Irn Bru Summer
Client: AG Barr
Company: The Leith Agency
Nominated: Barnes
Client: Tennent's Lager
Company: Newhaven Communications
Nominated: Dougie's War
Client: Self Comissioned
Company: Freight Design
Nominated: Whisky Selection Engine
Client: The Scotch Malt Whisky Society
Company: Whitespace
Copywriting
Winner: Waiting, Train AND Bus
Client: Scottish National Blood Transfusion Service
Company: The Bridge
Commended: Bah Humtags
Client: House
Company: Newhaven Communications
Nominated: New Girl at Work
Client: Benaughty.com
Company: The Union
Photography
Winner: Fringe Campaign 2011
Client: Edinburgh Festival Fringe
Company: Whitespace
Nominated: Love
Client: Care Visions Fostering
Company: Family
Nominated: Warzone Poster
Client: Scottish Government – Domestic Abuse
Company: Newhaven Communications
Art Direction
Winner: Mozart
Client: Scottish Chamber Orchestra
Company: The Leith Agency
Nominated: The Dead Ball
Company: STV Creative
Advertising Strategy
Winner: The power to win new customers
Client: Airtricity
Company: The Gate
Nominated: Belhaven Best to Scotlands Best
Client: Belhaven Brewing Company
Company: The Bridge
Nominated: Live on Location
Client: Bauer
Company: Bauer
Nominated: The Dangerous Picnic Introduction
Client: Bitrex
Company: Family
Media Planning/ Buying Strategy
Winner: Subcard
Client: Subway
Company: MediaCom Edinburgh
Nominated: Financial Planning
Client: Royal Bank of Scotland
Company: MediaCom Edinburgh
Nominated: Pedal for Scotland
Client: Cycling Scotland
Company: MediaCom Edinburgh
Digital Strategy
Nominated: Building a new hospice one virtual brick at a time
Client: St Columba's Hospice
Company: LEWIS
Nominated: Business Protection – why leave it to chance?
Client: Scottish Provident
Company: LEWIS
Nominated: Napier Digital Strategy
Client: Edinburgh Napier University
Company: Precedent
Nominated: Planning the journey to a valuable website
Client: First Scotrail
Company: Blonde
Design strategy
Winner: Coffee on the brain
Client: Matthew Algie
Company: The Union
Best PR Strategy
Winner: Live on Location
Client: Bauer
Company: Bauer
Nominated: Royal Deeside and The Cairngorms
Client: Tricker PR & Blue Square
Company: Tricker PR
Best PR Stunt
Winner: Make mine a large one – pint glass crop circle
Client: Scottish Borders Brewery
Company: Artisan PR
Nominated: Column Inches
Client: STV
Company: The Union
Nominated: Live on Location
Client: Bauer
Company: Bauer
Best Integrated Strategy
Winner: The Famous Grouse Famous 100 campaign
Client: Maxxium UK
Company: The BIG Partnership
Nominated: Getting away with murder
Client: STV
Company: The Union
Nominated: Laying down the law online
Client: Law At Work
Company: LEWIS
Nominated: Live on Location
Client: Bauer
Company: Bauer
Nominated: Scotland's Census 2011
Client: The Scottish Government
Company: The Gate
6, 4 or Smaller Sheet Poster
Joint-winner: Celtic / Rangers
Client: Adrenalin Bikes
Company: The Bridge
Joint-winner: Mozart
Client: Scottish Chamber Orchestra
Company: The Leith Agency
Nominated: Bus stop wait (girl)
Client: Care Visions Fostering
Company: Family
Nominated: Guilt
Client: Manna House
Company: Newhaven Communications
Nominated: Waiting, Bus
Client: Scottish National Blood Transfusion Service
Company: The Bridge
Nominated: Waiting, Train
Client: Scottish National Blood Transfusion Service
Company: The Bridge
Integrated Campaign
Winner: Tape
Client: STV
Company: The Union
Commended: Irn Bru Summer
Client: AG Barr
Company: The Leith Agency
Nominated: Scotland's Census 2011
Client: Scottish Government
Company: The Gate
