SEVERAL Scots companies have been shortlisted in an annual, UK-wide competition celebrating the best of marketing.
Agencies such as Material Communications Group and Volpa have been selected to compete for prizes in The Drum Marketing Awards competition being run by The Drum media and marketing magazine.
The following extract from the full shortlist comprises either a Scots agency or a client in the running for a prize:
Marketing Services Company of the Year
Company: Material Communications Group
Marketer of the Year
Gillian McCormack
Material Communications Group
New Product / Service Launch Strategy of the Year
Client: Scottish Environment Protection Agency
Company: Origin
Title: Floodline Warnings Direct Launch
Customer Insight Strategy of the Year
Company: Story
Client: The Scottish Government
Title: Finding the right match for smokers
Company: Story
Client: The Scottish Government
Title: The attraction of on-going reincarnation
Design Strategy of the Year
Company: Royal College of Physicians of Edinburgh
Client: N/A
Title: RCPE Venue Brand Redesign
Long-term Marketing Strategy
Company: LEWIS Creative Communications
Client: Hunter Boot
Title: A web store with an extra kick
Company: Story
Client: The Glenmorangie Company
Title: Ardbeg Whisky – The Ardbeg Committee
Advertising Strategy of the Year
Company: Strathclyde Police
Client: N/A
Title: Gangs. It’s no life for you. Or them.
Digital Strategy of the Year
Company: Story
Client: The Glenmorangie Company
Title: Ardbeg Alligator – The Islay-gator’s Tale
PR Strategy of the Year
Company: Manifest
Client: BrewDog
Title: BrewDog: Equity for Punks
Sponsorship Strategy of the Year
Company: Material Communications Group
Client: Bank of Scotland
Title: Bank of Scotland and National Theatre of Scotland Pioneering Partnership
Cause-related Marketing Strategy of the Year
Company: Glasgow City Council
Client: N/A
Title: Be Part of Someone’s Memories
Company: Lewis Creative
Client: St Columbas Hospice
Title: Building a new hospice one virtual brick at a time
Media Planning and Buying Strategy
Company: PHD North
Client: AG Barr
Title: IRN-BRU ‘Phenomenal Summer’
Brand Development/ Extension Strategy of the Year
Company: Story
Client: HSBC
Title: HSBC Branch Launch Campaign – Scotland
Re-brand/ Re-launch Strategy of the Year
Company: Volpa
Client: St Andrews Aquarium
Title: St Andrews Aquarium
The full, UK-wide shortlist can be read here.
