Strong Scots Presence in Marketing Awards Shortlist

Several Scots companies have been shortlisted in an annual, UK-wide competition celebrating the best of marketing.

Agencies such as Material Communications Group and Volpa have been selected to compete for prizes in The Drum Marketing Awards competition being run by The Drum media and marketing magazine.

The following extract from the full shortlist comprises either a Scots agency or a client in the running for a prize:

Marketing Services Company of the Year

Company: Material Communications Group

Marketer of the Year

Gillian McCormack

Material Communications Group

New Product / Service Launch Strategy of the Year

Client: Scottish Environment Protection Agency

Company: Origin

Title: Floodline Warnings Direct Launch

Customer Insight Strategy of the Year

Company: Story

Client: The Scottish Government

Title: Finding the right match for smokers

Company: Story

Client: The Scottish Government

Title: The attraction of on-going reincarnation

Design Strategy of the Year

Company: Royal College of Physicians of Edinburgh

Client: N/A

Title: RCPE Venue Brand Redesign

Long-term Marketing Strategy

Company: LEWIS Creative Communications

Client: Hunter Boot

Title: A web store with an extra kick

Company: Story

Client: The Glenmorangie Company

Title: Ardbeg Whisky – The Ardbeg Committee

Advertising Strategy of the Year

Company: Strathclyde Police

Client: N/A

Title: Gangs. It's no life for you. Or them.

Digital Strategy of the Year

Company: Story

Client: The Glenmorangie Company

Title: Ardbeg Alligator – The Islay-gator’s Tale

PR Strategy of the Year

Company: Manifest

Client: BrewDog

Title: BrewDog: Equity for Punks

Sponsorship Strategy of the Year

Company: Material Communications Group

Client: Bank of Scotland

Title: Bank of Scotland and National Theatre of Scotland Pioneering Partnership

Cause-related Marketing Strategy of the Year

Company: Glasgow City Council

Client: N/A

Title: Be Part of Someone’s Memories

Company: Lewis Creative

Client: St Columbas Hospice

Title: Building a new hospice one virtual brick at a time

Media Planning and Buying Strategy

Company: PHD North

Client: AG Barr

Title: IRN-BRU ‘Phenomenal Summer’

Brand Development/ Extension Strategy of the Year

Company: Story

Client: HSBC

Title: HSBC Branch Launch Campaign – Scotland

Re-brand/ Re-launch Strategy of the Year

Company: Volpa

Client: St Andrews Aquarium

Title: St Andrews Aquarium

The full, UK-wide shortlist can be read here.