A TV advertising campaign kicks off tomorrow on behalf of the Aldi stores chain, created by Edinburgh-based The Leith Agency.
The first time Aldi has advertised on TV in Scotland, the campaign is said to be costing £2million to stage.
Says a statement issued on behalf of the company, the campaign is to coincide with various price cuts in the stores with the adverts to be broadcast during Lorraine on STV, and also on Channel 4 and Channel 5.
The statement continues: “Created by The Leith Agency [and filmed in Glasgow], the Give it Aldi campaign plays on Scots’ passion for giving it laldy, encouraging them to get torn into great deals at Aldi’s stores.”
It adds: “The retailers’ UK-wide advertising campaign, which includes the 'I don’t like tea – I like gin' pensioner, was recently named as the nation’s favourite TV ad.”