AN Edinburgh agency set up less than a year ago has been shortlisted in an UK-wide competition recognising the best of public relations.
Orbit has been named among the nominees in the Public Affairs category of the competition, being run by the Chartered Institute of Public Relations.
The nomination is for a campaign for Scotgold, which is seeking to establish a goldmine and which sought to build a groundswell of support among politicians, industry and conservation bodies locally and nationally for the mine at Cononish in the Scottish Highlands.
Says Orbit, in a statement: “The huge weight of support orchestrated by Orbit ultimately led to the overturning of an earlier rejection of the gold mine and its unanimous approval by Loch Lomond and the Trossachs National Park Authority. Orbit brought about the turnaround by highlighting the huge economic and social benefits of the project, as well as talking up the cachet of extracting the first ‘Scottish gold’ since medieval times and its potential use by jewellers.”
Orbit was established last year by Alex Orr, Alex Bruce and James Tout.
Among other Scots nominations is two for Weber Shandwick Scotland, in the Integrated & Marcomms Campaigns and the Broadcast Campaigns categories.
The winners will be announced on May 28.
The shortlist reads:
Campaign
Corporate and Business Communications
ArcelorMittal – ArcelorMittal Orbit
Diffusion – Diffusion’s ‘Wake Up To Sunrise’ campaign for ICM Registry
G4S -Working Prisons: Working People
Kaizo -Gemalto Mobile NFC Hits the Streets
Man Bites Dog – The Cost Boomerang
MC2 -The Launch of The North West Fund
Financial and Investor Relations
John Lewis Partnership and MRM – Launching the John Lewis Partnership Bond
MHP Communications – JD Sports Fashion Acquisition of Blacks Leisure
Santander UK – Breakthrough – Boosting British Businesses
The Co-operative Insurance – A Smart Solution for Young Drivers
Internal Communications
Balfour Beatty Major Civil Engineering – Zero Harm
BT Operate – Communicating our Operate2014 strategy
Chelsea and Westminster Hospital NHS Foundation Trust – “I’ve had mine. Have you had yours?” – staff flu vaccination campaign
Lloyds Banking Group – Personal Bests – A ground breaking Employee Engagement initiative
Midlands Co-operative Society – Mission Firefly
URENCO – IT Security Code of Conduct Campaign
Consumer Relations
3 Monkeys Communications – Savlon Adventure in Play
Kaizo – The Truvia® Voyage of Discovery – Turning over a sweet new leaf in the UK
Kärcher – Kärcher Cleans Britain
Ketchum Pleon with Procter & Gamble, Olay Professional Range – The Beauty of Proof
McDonald’s – Happy Meal Books
Umpf – The GE Royal Fridge
Best Sporting Campaign – New
Bupa and Synergy Sponsorship – Leveraging Sponsorship of the Bupa Great Run Series
Hill+Knowlton Strategies and IMG – Holiday Inn Masterclasses: Train with Olympians
IMG Consulting – British Airways ‘They Will Fly’
iris PR – The FA WSL – Call The Shots
Lloyds TSB / Four Communications Group – London 2012 Olympic Torch Relay Nomination Campaign
Third City – Running on Empty
Public Sector
Dacorum Borough Council – Peace of mind at Christmas
Lancashire County Council – A Whole New World at Your Library
NHS Blood and Transplant – National Blood Week
Stockport Council – Right Thing, Right Bin
Union for International Cancer Control and Tonic Life Communications – World Cancer Day 2012 – Together it is possible
Working Word – People’s Collection Wales: a nation telling its own story
Corporate Responsibility
Blue Rubicon – O2 Think Big
Gabrielle Shaw Communications – Project Ocean
HB Communications – 2007-2011 campaign by HB Communications for The Commission on Unclaimed Assets, a not-for-profit voluntary organisation led by Sir Ronald Cohen
National Federation of Builders – Stay Safe, Stay Away
salt PR – Lifebuoy: Global Handwashing Day
The Co-operative – The Co-operative Enterprise Hub
Public Affairs
Macmillan Cancer Support – Macmillan Cancer Support’s ‘Put the fair into welfare’ campaign
Macmillan Cancer Support Wales – Changing Cancer Care in Wales
Maitland Political – Pro-MOTe campaign
Orbit Communications – ‘Going for Gold with Scotland’s First Commercial Gold Mine’
Peter Carroll Associates – FairFuelUK
The Royal British Legion – Campaign to get the military covenant enshrined in law
Not-For-Profit
Clearsilver Marketing – The Haven – Capital Fundraising Appeal
JPR – Community Relations Week
Proof Communication – GNSS vulnerabilities – ICT Knowledge Transfer Network conference
Shelter – Evict Rogue Landlords
Somerset Community Foundation and Community Foundation Network – Surviving Winter Appeal
Unity – Rhythmix – #CowellMustPay
Healthcare
Fishburn Hedges / Lloydspharmacy – Securing a voice for pharmacy in the new NHS
National Pharmacy Association – Ask Your Pharmacist Campaign
NHS Blood and Transplant – National Blood Week
salt PR – Lifebuoy: Global Handwashing Day
Spink – Psoriasis – Time for Change
Virgo Consumer HEALTH – Launch of XLS – Medical Fat Binder
Integrated & Marcomms Campaigns
AXA UK – Ambition AXA Awards
Blue Rubicon – The Halifax: Generation Rent
Dacorum Borough Council – Peace of mind at Christmas
NHS Blood and Transplant – National Blood Week
Queen’s University Belfast – The Higher Education Funding Campaign
Weber Shandwick Scotland – And A Thread Runs Through It….
Best Use Of Media Relations
Brands2Life – Love Economy
Grayling – ‘Spring Clean Your Meds’
Natural History Museum, London – Sexual Nature
Porter Novelli – Making Waves For The Royal Mint
The Co-operative Insurance – A Smart Solution for Young Drivers
Unity – Netmums, The Real Parenting Revolution
Best Use of Social Media
Frank PR – Sneakerpedia
Hotwire – Achieving digital independence with the FT web app
McCann Manchester with CrossCountry – Student Fees for Free
swiftcover.com – The Swift Brothers Facebook Launch
Umpf – Tweet Pie – The World’s Shortest Recipe Book
Unity – Rhythmix – #CowellMustPay
Broadcast Campaign
Ketchum Pleon with FedEx Express – FedEx delivers ‘panda-monium’ across the globe
Lansons Communications – Felixstowe Port provides major boost for the UK economy
Lansons Communications – Smashing Bertie to Save Our Savers
Ogilvy Public Relations – ‘W’ for Winner – It’s your word against ours!
Switchover Help Scheme – 12 Days of Help Scheme
Weber Shandwick Scotland – Definitely Mabey
Global Public Relations
Brands2Life – A Remarkable Launch: Nikon Big Hands
Edelman UK – Captain Morgan – The Captain’s Island
Edelman UK – The Shell V-Power Network of Champions
Fever – American Express Romm for Thought
Frank PR – Making Call of Duty: Modern Warfare 3 the Biggest Entertainment Launch of All Time
Slam PR – Sparking brand love for Zippo
Crisis Communications
British Council – British Council bombing – our work continues
Cubitt Consulting – Saviours – Ensuring Survival of a Pioneering Provider of Key Services for the Welfare of Thousands of Children
Golden Goose PR – Workers sacked for being British
Grayling – H1N1 in the food chain
Nottingham City Council – One Nottingham Communicating Through The Disturbances 2011
Unity – Rhythmix – #CowellMustPay
Best Automotive Campaign
Focus PR – Rolls-Royce Motor Cars
Genesis PR – PR drives business at Ford Retail
Jaguar – Redefining Jaguar Cars
ŠKODA UK – Taking the Czech-ered Flag: The 227 mph ŠKODA UK
Shine Communications with Volkswagen Commercial Vehicles – Launching the Amarok
The Co-operative Insurance – A Smart Solution for Young Drivers.
Low Budget
90TEN – 56 Dean Street
British Heart Foundation (BHF) – BHF Shops fight for transparency
Lothian and Borders Police – Made From Crime?
Quay West Communications – Bike Theft: The Movie
University of St Andrews – Royal Wedding Breakfast
Willoughby Public Relations – Covering Up Shakespeare to Uncover The Truth
Special
External Newspaper, Magazine or Publication
Benenden Healthcare Society / Caspian Media – Benhealth magazine
Mersey Care NHS Trust in-house team – Mersey Cares Annual Report 2010 to 2011: Ten Years of Mental Healthcare on Merseyside
Sellafield, The Nuclear Decommissioning Authority and Nuclear Management Partners – The Sellafield Plan
Tods Murray Solicitors – Dispatches
whg / Word Association – whg 100 Book
Writtle College – Arena Magazine
Internal Newspaper, Magazine or Publication
Endsleigh Insurance Services – Endsleigh’s Buzz
Internal Communications, The Royal Bank of Scotland – ‘We mean business’ newsletter
Leeds Metropolitan University – Building our Community
Royal Mail – Engaging Royal Mail Managers
The Soldier Team – Soldier
UKAR with Scarlettabbott – U Magazine
Website
Chelsea and Westminster Hospital NHS Foundation Trust – Chelsea and Westminster Hospital Website Redesign
Frank PR – Sneakerpedia
RAF Benevolent Fund – RAF Benevolent Fund website
Stockport Council – Stockport.gov.uk
Surrey County Council – The Digital Press Office
Unity – Pernod Absinthe – Think Work Play
Event
Brands2Life – A Remarkable Launch: Nikon Big Hands
Compassion in World Farming – One Way Ticket
eBay – eBay Christmas Boutique
Kaizo – The Truvia Voyage of Discovery – Turning Over A New Sweet Leaf in the UK
RSA – RSA’s Arctic Challenge
Unity – The Thousand Readers of Jacob De Zoet
Individual
Outstanding Young Communicator
Philippa Rogan MCIPR – Clearsilver Marketing
Philippa Martin – Davies Tanner
Becki Willis – Four Communications Group
Lisa Gutcher MCIPR – Liquid
Kate McGregor – Shine Communications
Helena Bloomer – Slam PR
Best Freelance Practitioner
Jane Hunt MCIPR – Catapult PR
Hilary Berg MCIPR – Hilary Berg Consulting
Rachel O’Reilly MCIPR – Rachel O’Reilly Communications
Team
Outstanding Small Consultancy
CubanEight
Dynamo
Jargon PR
Judge & Howard
Reverberate Public Relations
The View
Outstanding In-House Public Relations Team
Macmillan Cancer Care
North East Derbyshire District Council
Royal College of Nursing
Santander UK
The University of Nottingham
Zurich
Outstanding Public Relations Consultancy
Ketchum Pleon
Man Bites Dog
Nelson Bostock Group
Proof Communication
The Red Consultancy
Unity
