Scottish Ballet Media Buying Contract Awarded to MediaCom

The Edinburgh-based ad space buying agency has been awarded a contract by Scottish Ballet.

Following pitching against other candidates, MediaCom Edinburgh has secured the dance company's latest media planning and buying contract.

In a statement issued by MediaConm, its 'digital marketing capabiities' are said to have helped 'win the day'.

The statement quotes Scottish Ballet's head of marketing and communications, Kirsten Cockburn, as saying: “We are delighted to be working with Mediacom on our forthcoming productions, and in particular on developing an inventive digital marketing strategy which will encourage new audiences to engage with our work.“