My Big Break: Alison Arnot, director, Catalyst Communications

ALISON Arnot is director of her own PR agency, Catalyst Communications, which she established in July last year, having previously been head of communications and public affairs at Glasgow Caledonian University.

She has worked in senior PR roles with responsibility for media relations, internal communications, crisis management and public affairs.

This year, she is delivering ‘Introduction to PR’ courses in Scotland, on behalf of the Chartered Institute of Public Relations.

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