OVER one-and-half million people are estimated to have read the Daily Record’s print edition at least once during an average month during the 12 months between April last year and March this year.
According to the National Readership Survey – which is now asking people their readership habits re print and online – the Daily Record’s print edition was read by an average 1,593,000 people during an average month during those 12 months. The paper’s website, meanwhile, was viewed by an estimated 788,000 people during an average month, 711,000 of whom visited only the website, not read the print edition.
For other Scots titles, the figures read as follows:
The Courier – 268,000 people estimated to have read at least one edition of the paper during an average month between April last year and March this year. Some 106,000 people estimated to have read the paper’s website, 104,000 of whom read only the website, not the print edition.
Evening Times – 356,000/ 140,000/ 122,000
The Herald – 433,000/ 832,000/ 399,000
The Scotsman – 404,000/ 704,000/ 656,000
The figures for the following Sundays – which each share websites with their daily sister titles – are as follows, regarding the number of people to have read at least one edition during an average month between April last year and March this year:
Sunday Mail: 1,271,000
Sunday Herald: 220,000
Scotland on Sunday: 290,000
Please note: If you read this article in its original form, around 10am May 30 2013, then the Sunday print figures were incorrect, following a misreading of the survey conclusions.