THE prizes were shared evenly at a public relations awards ceremony today, that combined both skills development and prize-giving, in a deliberate break with traditional media awards ceremonies.
Dispening with black tie formalities and keeping the number of prize categories to a manageable half-dozen, the DARE Scotland and Northern Ireland awards – held in Edinburgh this afternoon – were hosted by the Public Relations Consultants Association.
Says the PRCA: “The DARE initiative is not meant to be another also ran-awards, but a real celebration of campaigns that go that extra mile, demonstrate innovation, achieve and exceed expectations and push the boundaries like never before.”
Speakers during the morning of the day-long event included Moray Macdonald, managing director of Weber Shandwick Scotland, and Stewart Argo, media manager at The City of Edinburgh Council.
This awards ceremony was part of an UK-wide tour and MC’d by allmediascotland.com.
The list of winners and finalists reads as follows:
Live Loud and Launched
Winner: MC2 and Clark Communications, Krispy Kreme takes Scotland by (snow)Storm
Finalists: 3×1 Public Relations, Hoyland Spring – Liquid Gold for Highland Spring
Tricker PR, Save Our Dram, The Spirit of Speyside Whisky Festival
Research and Results
Stripe Communications and the Scottish Government, Reflecting on Women’s Drinking Habits
Finalist: Citypress, Lloyds Banking Group, Thought Leadership Reports
Innovation and Integration
Winner: The Royal Zoological Society of Scotland, Panda Breeding Season 2012 at Edinburgh Zoo
Finalist: Tricker PR, Aberdeen Asset Management Melrose Sevens
Campaign Challenges
Winner: CM Porter Novelli, for St Andrews First Aid
Finalists: The Royal Zoological Society of Scotland, Penguins Rock at Edinburgh Zoo
Weber Shandwick, NorthLink Ferries Bid
Marketing, Media and Measurement
Winner: 3×1 Public Relations, celebrating Britain’s National Dish Seafish
Finalists: The Royal Zoological Society of Scotland, Panda Breeding Season 2012 at Edinburgh Zoo
Tricker PR, for the Banffshire Coast Tourism Partnership Marine Campaign
Consumer Choice
Winner: Fairground Communications and Home is Where the Haggis Is, for Macsween
Finalist: Grayling Scotland, the Summer Hub for Union Square
