Glasgow marketing campaign gets industry thumbs up

A NEW marketing campaign on behalf of Glasgow has received an overall positive response from a number of key managers within marketing, digital and PR.

According to a survey by creativebrief – which sources marketing expertise for organisations – the new campaign, PEOPLE MAKE GLASGOW, has received a general thumbs up.

The London-based outfit asked several questions of David Hamilton, commercial director, Dog Digital; Garry Hamilton, co-owner and business development officer at Equator; Graeme McGowan, managing director of JamHot; Donnie Kerrigan, managing director, Chunk; Neil Gibson, founding director, The BIG Partnership; Sera Miller, CEO of Material_GROUP; and Garry O’Donnell, managing director, Frame.

Begins Hamilton: “In my mind, Glasgow’s brand stands for a creative, modern, vibrant and progressive city, globally renowned for the warmth and humour of its people.”