Mirror titles launching new look, in tune with ‘intelligent tabloid credentials’

THE Daily Mirror and Sunday Mirror newspapers are to have a new look from this weekend, in tune – says publishers, Trinity Mirror – with “intelligent tabloid credentials”.

Continues the publisher, in a statement: “The re-designed papers are cleaner and smarter, with new fonts and colour palettes.

“The resulting look is both more modern and more in tune with the intelligent tabloid credentials which make the Mirror stand out from its rivals.

“The multi-platform, seven-figure brand campaign reinforces this message under the banner #Madeuthink.

“Initially, it will run for six weeks across print, outdoor, TV, digital, mobile and social platforms.”

A media release quotes Simon Fox, Trinity Mirror’s chief executive, as saying: “This is an exciting time for the Mirror across our print and digital platforms.

“We believe that we are the news brand which best reflects the mood of the country right now and which understands the needs and desires of the hard working families of Britain.

“For the proof, you only have to look at the circulation trends and the online growth the Mirror has produced this year.

“The redesign, coupled with our brand campaign – the first for ten years – will enable us to further build on this momentum.”