THE Sunday Telegraph newspaper has enjoyed a year-on-year increase in its sales in Scotland.
Bucking the downward trend for daily and Sunday newspaper sales in Scotland, the paper enjoyed a 0.9 per cent increase last month compared to 12 months previously – according to the Audit Bureau of Circulation.
During September last year, the average sale in Scotland was 16,990. Last month, however, it was 17,135.
The Scotsman and Scotland on Sunday no longer appear in the national listings after having recently requested – like The Herald and Sunday Herald last year – to appear in the twice-yearly ABC regional newspapers report.
In summary, the daily newspapers figures – issued at midday – concern sales in Scotland between September last year and last month and reveal the following:
Daily Mirror – 8.8 per cent drop = from 21,586 on average during September last year, to 19,689 last month;
Daily Record – 9.7 per drop = from 246,324 on average during September last year, to 222,382 last month;
Daily Star of Scotland – 10.2 per cent drop = 56,029 to 50,295;
The Scottish Sun – 9.5 cent drop = 289,451 to 262,089;
Scottish Daily Express – 4.8 per cent drop = 57,177 to 54,442;
Scottish Daily Mail – 6.2 per cent drop = 102,464 to 96,066;
Daily Telegraph – 0.8 per cent drop = 19,768 to 19,603;
Financial Times – 10.7 per cent drop = 2,842 to 2,536;
The Guardian – 5.4 per cent drop = 11,701 to 11,066;
i – 7.8 per cent up = 17,560 to 18,934;
Independent – 19.7 per cent drop = 3,743 to 3,005;
The Times – 3.5 per cent drop = 19,704 to 19,018.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 15.3 per cent down = 34,371to 29,079;
The Scottish Sun – Sunday – eight per cent down = 209,579 to 192,699;
Sunday Mail – 8.6 per cent down = 281,549 to 257,222;
Sunday Mirror – eight per cent down = 23,012 to 21,168;
The People – 11.6 per cent down = 11,618 to 10,273;
Scottish Sunday Express – 3.4 per cent down = 33,475 to 32,329;
The Sunday Post – 9.8 per cent drop = 181,645 to 163,877;
Scottish Mail on Sunday – 3.6 per cent down = 89,413 to 86,203;
Independent on Sunday – 12.3 per cent down = 6,169 to 5,410;
The Observer – 4.4 per cent down = 15,460 to 14,777;
Sunday Telegraph – 0.9 cent up = 16,990 to 17,135; and
Sunday Times – 7.9 per cent down = 49,382 to 45,469.
