AN awards competition celebrating the most effective advertising and marketing campaigns in the UK has issued a call for entries.
The deadline for entries to the ‘Effectiveness Awards‘ run by the Institute of Practitioners in Advertising is April 30.
Says the IPA, in a media release: “The 2014 IPA Effectiveness Awards is now open for entry… with new prizes to reflect both its widening international reach and smaller budgets now it has reverted to a biennial timetable by absorbing the odd-year limited competition. Between now and its April 2014 closing date, entrants will also be able to take advantage of a series of free workshops and an IPA-subsidised awards advisory service, if they pre-register by the end of January 2104.”
The award categories are as follows:
· Grand Prix
· Best Dedication to Effectiveness (The Broadbent Prize)
· Best International
· Best Multi-Market
· Best New Learning (The Channon Prize)
· Best Small Budget
· Effectiveness Company of the Year
· Effectiveness Network of the Year