WEBER Shandwick Scotland has been named Outstanding Public Relations Consultancy at awards celebrating the best of PR in Scotland.
At the tenth PRide Awards hosted by the Chartered Institute of Public Relations (Scotland), Weber Shandwick collected its top prize after having already been winners of the Not-for-Profit Campaign and Best Use of Social Media categories.
Picking up the prize as Scottish Public Sector Team of the Year was West Dunbartonshire Council, which took two other titles during the evening’s celebrations, held in Glasgow: Low Budget Campaign and Best Internal Publication.
And the Scottish Government – with the prizes for Public Sector Campaign, Best Use of Media Relations and Integrated Campaign already ‘under its belt’ – was chosen as Outstanding In-House Public Relations Team.
Two prizes went to Edinburgh-based Holyrood Partnership: Corporate and Business Communications and Best Use of Planning, Research, Measurement and Evaluation.
In a CIPR Scotland media release, chair, Laura Sutherland, is quoted, as saying: “The CIPR Scotland PRide awards is the highlight of our national public relations calendar. It is a great privilege to meet and recognise so many of the very best practitioners from across Scotland who have all been honoured for their dedication and professionalism over the past 12 months.
“I would like to congratulate all of those who were shortlisted for this year’s awards. They represent the best, most creative and most effective public relations performances from across the UK and to win an award is not only a great triumph, but is a real showcase of the talent that we have here in Scotland.”
The winners’ list reads as follows:
Corporate and Business Communications - Banks Renewables Quixwood Moor: Winds of Change – Holyrood Partnership
Not-for-Profit Campaign – Two Too Many – Weber Shandwick Scotland/SAMH
Internal Communications Campaign – Power Pack Energy Efficiency Campaign – NHS Lothian Corporate Communications Team
Community Relations – The Portobello Park Private Bill Consultation – The City of Edinburgh Council
Public Sector Campaign – Lumps Aren’t the Only Sign – Consolidated PR and the Scottish Government
Low Budget Campaign – Do the Right Thing – West Dunbartonshire Council
Best Sporting Campaign – Melrose 7s – Tricker PR
Consumer Relations Campaign – Hoyland Spring: Liquid Gold – 3X1 Public Relations
Best Use of Media Relations – Lumps Aren’t the Only Sign – Consolidated PR and the Scottish Government
Integrated Campaign – Scotland Takes a Bite out of the big apple – Scottish Government – PR and International Marketing
Best Use of Social Media – Fashionably Social – Weber Shandwick Scotland/Scottish Enterprise
Best External Publication – Scotland’s Marine Atlas e-book – Scottish Government Publishing Team
Best Internal Publication – West Dunbartonshire Council – Talk Newspaper
Best Event – All Star Conference – Scottish Enterprise
Public Affairs Campaign – Scotland needs abiraterone – Prostate Cancer UK
Scottish Public Sector Team of the Year – Corporate Communications – West Dunbartonshire Council
Outstanding Young Communicator – Fred Banning MCIPR
Outstanding Small Consultancy – Muckle Media
Outstanding In-House Public Relations Team – Scottish Government PR and International Marketing
Outstanding Public Relations Consultancy – Weber Shandwick Scotland
Best Use of Planning, Research, Measurement and Evaluation – Banks Renewables Quixwood Moor: Winds of Change – Holyrood Partnership
Communicator of the Year – Clare Smith MCIPR – Chief Marketing Officer, Scottish Government
