Media Awards: The Drum Marketing Awards, nominees

A HANDFUL of Scots agencies – including Glasgow City Council – and clients have made it to the shortlist of an awards competition celebrating the best of UK marketing.

The Drum Marketing Awards ceremony is taking place in London, on the seventh of next month.

Glasgow City Council’s nomination is in the ‘Long Term Marketing Strategy (three years or more)’ category.

The shortlist reads:

Advertising Strategy of the Year

Nomination

Company: Leo Burnett

Client: Kellogg’s EMEA

Title: Unleashing the power of Kellogg’s Masterbrand

Nomination

Company:  Holler / Leo Burnett

Client: P&G Always

Title: Like A Girl

Nomination

Company: Leo Burnett

Client: The Co-operative Food

Title: The Co-operative Food – Essentials

Nomination

Company: WCRS

Client: B&Q

Title: B&Q: Unleash

Nomination

Company: WCRS

Client: Notonthehighstreet.com

Title: Choose a Life Less Ordinary

Nomination

Company: White Label UK Ltd

Client: Beam Suntory

Title: Laphroaig – Opinions Welcome

Nomination

Company: Gravity Road

Client: Sainsbury’s

Title: Christmas Jumpers

Nomination

Company:  AMVBBDO PEPSI MAX UNBELIEVABLE

Client: PEPSI MAX

Title: PEPSI MAX UNBELIEVABLE

B2B Strategy of the Year

Nomination

Company: Sage

Client: Sage

Title: Building business confidence

Nomination

Company: Stein IAS

Client: DS Smith Recycling

Title: Perpetual Devotion

Nomination

Company: Nelson Bostock

Client: TelecityGroup

Title: TelecityGroup’s Telecities: IT’s hot in Helsinki

Nomination

Company: Rawnet

Client: ITV Studios

Title: The Secret Life of MIPCOM

Nomination

Company: Media Bounty

Client: Luxardo

Title: Luxardo Cocktails 2014

Nomination

Company: Hewlett Packard and M2M

Client: Hewlett Packard

Title: Make it Matter

Nomination

Company: TLC Marketing

Client: TLC Marketing

Title: The campaign for Added Value Everywhere

Nomination

Company: CampaignLab

Client: Hewden

Title: Dumpers4Goalposts

B2C Strategy or Campaign of the Year

Nomination

Company: Redrow Homes Ltd

Client: Redrow Homes Ltd

Title: Come Home

Nomination

Company: Holler

Client: P&G Always

Title:  Like A Girl

Nomination

Company: Shackleton PR

Client: 77 Diamonds

Title: Diamonds in the Sky

Nomination

Company: WCRS

Client: B&Q

Title:  B&Q: Unleash

Nomination

Company:  WCRS

Client: Warburtons

Title:  From our family to yours

Nomination

Company: WCRS

Client: King

Title:  King Candy Crush Soda Saga: Sodalicious

Nomination

Company: bjl group ltd

Client: TfGM/Metrolink

Title:  Launching the new Metrolink Airport Line

Nomination

Company: The Agency

Client: Welsh Lamb

Title:  Not All Lamb Is Created Equal

Nomination

Company: TBWA\G1

Client: Nissan

Title:  Nissan X-Trail

Branded Development/Extension Strategy of the Year

Nomination

Company: DewGibbons + Partners

Client: Oettinger Davidoff Group

Title: Davidoff Nicaragua: Explore, Adventure and Discovery

Nomination

Company: Stein IAS

Client: DS Smith Recycling

Title: Perpetual devotion

Nomination

Company: Razorfish UK Ltd

Client: Unilever

Title: All Things Hair

Nomination

Company: SomeOne

Client: The Children’s Society

Title: The Children’s Society Brand Development

Nomination

Company: iProspect

Client: adidas Group

Title: adidas Affiliate Marketing

Nomination

Company: Carat

Client: Kelloggs

Title: Quest for the Chocovore Idol

Nomination

Company: WCRS

Client: King

Title: King Candy Crush Soda Saga: Sodalicious

Branded Content Strategy 

Nomination

Company: SPORTS at SMG

Client: Europcar

Title: Face to face with the Arsenal family

Nomination

Company:  Holler / Leo Burnett

Client: P&G Always

Title: Like A Girl

Nomination

Company: AnalogFolk Malibu,

Client: Pernod Ricard

Title: Pernod Ricard

Nomination

Company: Hill+Knowlton Strategies

Client: adidas

Title: #fromwhereirun

Nomination

Company: PHD and Drum

Client: Warner Bros.

Title: The LEGO Movie Ad Break

Nomination

Company: White Label UK Ltd

Client: Beam Suntory

Title: Laphroaig – Opinions Welcome

Nomination

Company: Gravity Road

Client: Sainsbury’s

Title: Christmas Jumpers

Nomination

Company: Mr. President

Client: BACARD

Title: BACARDI Small Fires

Nomination

Company: AMVBBDO

Client: PEPSI MAX

Title: UNBELIEVABLE

SEO Strategy or Campaign of the Year

Nomination

Company:  8 Million Stories Ltd

Client: Glenfiddich

Title: Glenfiddich International SEO Strategy

Nomination

Company: MoveHub

Client: N/A

Title: Putting MoveHub on the Map

Nomination

Company: Carat Scotland

Client: easyfundraising

Title: #easyfundraising

Nomination

Company: Razorfish UK Ltd

Client: Unilever

Title: All Things Hair

Nomination

Company: Branded3

Client: Transform Cosmetic Group

Title: Branded3 & Transform: Brits, Boobs & Botox

Nomination

Company: OMD UK

Client: Royal Caribbean Cruises

Title:  Royal Carribean’s Google Street View – a world first on the world’s largest ship

Nomination

Company: agenda21

Client: Equifax UK

Title: agenda21 & Equifax UK

Nomination

Company: Equator and AXA Business Insurance

Client: AXA Business Insurance

Title: AXA

Cause Related Marketing Strategy 

Nomination

Company: Attention Seekers

Client: Check One Two

Title: Feeling Nuts

Nomination

Company: M2M

Client: Paddy Power

Title: Kicking homophobia out of football with The Metro Rainbow Laces Edition

Nomination

Company: Jack Morton Worldwide

Client: The Organising Committee of the Commonwealth Games 2014

Title: UNICEF at The Glasgow Commonwealth Games

Nomination

Company:  VIVA Worldwide

Client: UA

Title: The Nicest Job in Britain

Nomination

Company:  Mindshare

Client: Post Office

Title: Post Office: Be A Hero for BBC Children in Need

Nomination

Company:  Hill+Knowlton Strategies

Client: Aviva

Title: Awkward Conversations

Nomination

Company:  Carat

Client: Kellogg’s

Title: Kelloggs and Carat- Give a Child a Breakfast

Nomination

Company:  J. Walter Thompson

Client: Royal Dutch Shell

Title: Shell Morro da Mineria Football Pitch

Nomination

Company: Mischief PR

Client: Cathedral Group

Title: You’d Have To Be Gaga To Tear Down Smithfield – #SaveSmithfield Campaign

Customer Insight Strategy of the Year

Nomination

Company: Momentum

Client: Oracle

Title: The Conversation Starts Here

Nomination

Company: Genesis Advertising

Client: Firmus Energy

Title: The Path to step-changing demand

Nomination

Company: iProspect

Client: IKEA

Title: Proving Social Media Drive Bricks and Mortar Sales in a World First

Nomination

Company: Tangent Snowball

Client: Walkers Crisps

Title: Walkers Crisps – Counts for More

Nomination

Company: Leo Burnett/Atelier

Client: ghd

Title: ghd Christmas #getthehintdarling Campaign

Nomination

Company: Found

Client: Dr Martens

Title: Dr. Martens Persona Communications Campaign

Nomination

Company: bjl group ltd

Client: Yorkshire and Humber Adoption Consortium

Title: Being Family: Your path to adoption.

Design Strategy of the Year

Nomination

Company: Turkcell

Client: Turkcell

Title: Turkcell One

Nomination

Company: Berwin Leighton Paisner

Client: Berwin Leighton Paisner

Title: A picture is worth 76,000 legal words

Nomination

Company: Zone

Client: Tesco

Title: Online Field Trips

Nomination

Company: SomeOne

Client: Cancer Research UK

Title: Cancer Research UK Design Strategy

Nomination

Company: SMG

Client: Honda

Title:  Born out of Racing

Nomination

Company: R/GA London

Client: Google

Title:  Google Year In Search

Nomination

Company: bjl group ltd

Client: Yorkshire and Humber Adoption Consortium

Title: Being Family: Your path to adoption.

Digital Strategy of the Year

Nomination

Company: Gravity Thinking

Client: Glenfiddich

Title: Glenfiddich: Father’s Day Restoration Project

Nomination

Company: Holler / Leo Burnett

Client: P&G Always

Title: Like A Girl

Nomination

Company: Collective London

Client: Penguin Random House

Title: My Independent Bookshop

Nomination

Company: Accenture UK Limited

Client: Six Nations Rugby Limited / RBS 6 Nations Sponsorship

Title: A Digital Solution for Rugby

Nomination

Company: RAPP UK LTD

Client: Mothercare

Title: Becoming the world

Nomination

Company: Carat and iProspect

Client: British Airways

Title: Carat and iProspect: British Airways Route Marketing

Nomination

Company: W

Client: Yves Saint Laurent

Title: EyeStyle

Nomination

Company: WCRS

Client: Royal Air Force

Title: RAF: The Mission

Nomination

Company: ZenithOptimedia Ltd

Client: Toyota

Title: Go Fun Yourself

Nomination

Company: Gravity Road

Client: Sainsbury’s

Title: Sainsbury’s Jumpers

Nomination

Company: UM London

Client: The Economist Group

Title:  The Economist Prospect Drive

Nomination

Company: J Walter Thompson

Client: Capita Army Recruiting

Title: Army Recruitment User Experience

Nomination

Company: Mischief PR

Client: Paddy Power

Title: Farage Swings for Europe

Direct and Promotional Strategy 

Nomination

Company: Table19

Client: MusicRoom

Title: MusicRoom Christmas Campaign 2014

Nomination

Company: Razorfish UK Ltd

Client: Unilever

Title: All Things Hair

Nomination

Company: Oakbase

Client: TJ Hughes

Title:

Nomination

Company: Arena Media

Client: Domino’s Pizza

Title: Domino’s value based planning

Nomination

Company: Mediator

Client: Alton Towers Resort

Title: Opening a Magical New World for Families at Alton Towers Resort in partnership with Procter & Gamble

Nomination

Company: Sense Marketing Services

Client: The Economist

Title: The Economist ‘Stimulating, But Challenging’ Team

Nomination

Company: Wunderman UK

Client: The Sun (News UK)

Title: Dream Team

Event or Experiential Strategy of the Year

Nomination

Company: Tin Man

Client: Borough Market

Title: The ‘Real’ Apple Store

Nomination

Company: TRO

Client: Lucozade Ribena Suntory

Title: Lucozade Sport Conditions Zone

Nomination

Company: JWT

Client: Royal Dutch Shell

Title: Shell Morro da Mineria Football Pitch

Nomination

Company: Smarts Communicate

Client: Bushmills Irish Whiskey

Title: Bushmills Live

Nomination

Company: Barclaycard

Client: Barclaycard

Title: Barclaycard presents British Summer Time Hyde Park – 3rd July to Sunday 13th July 2014

Nomination

Company: Frank PR

Client: Volkswagen Commercial Vehicles

Title: Welcome to Hotel VW California

Nomination

Company: Albion Drive

Client: The Space

Title: Hack the Space

Nomination

Company: Big Group

Client: MasterCard

Title: MasterCard Priceless London Campaign

Nomination

Company: Steely Fox

Client: The Scotch Malt Whisky Society

Title: Glorious 12 Whisky & Game Bar

Nomination

Company: OMD UK

Client: Walkers

Title: Tweet to Eat

Nomination

Company: Sense Marketing Services Coca Cola

Client: Coca Cola

Title: GVW Shinebright Studio

Nomination

Company: PREMIER

Client: StudioCanal

Title: The Paddington Trail

Nomination

Company: PrettyGreen

Client: John Lewis

Title: 150 Anniversary Oxford Street Roof Garden

Global Brand Strategy of the Year

Nomination

Company: R/GA London

Client: Beats By Dr. Dre

Title: Game Before The Game

Nomination

Company: BrewDog Plc

Client: BrewDog Plc

Title: BrewDog – Global Brand Strategy of the Year

Nomination

Company: Holler / Leo Burnett

Client: P&G Always

Title: Like A Girl

Nomination

Company: Manifest London

Client: Durex and the MTV Staying Alive Foundation

Title: Someone Like Me

Nomination

Company: Savvy Marketing

Client: SABMiller – Grolsch

Title: Global Off-Trade Toolkit Generation 2014

Nomination

Company: MEC

Client: Danone Activia

Title:  Shakira La La La Happy Tummy

In-house Marketing Team of the Year

Nomination

Company: The NEC Group

Client: The NEC Group: NEC, ICC, Barclaycard Arena, Genting Arena, Ticket Factory, Amadeus, Amplify

Title: NEC Group – In-House Marketing Team of the Year

Nomination

Company: Time inc. (UK)

Client: Time Inc. UK (magazinesdirect.com  marketing team)

Title: The team that delivered an additional 3 million pounds

Nomination

Company: Teacher Support Network, Recourse and Worklife Support

Client: n/a

Title: Teacher Support Network Marketing Team

Nomination

Company: Sanctuary Personnel Limited

Client: not applicable

Title:  Sanctuary Personnel – In-House Marketing Team of the Year

Nomination

Company: Time Inc UK

Client: n/a

Title: Time Inc. UK Homes Marketing Team

Nomination

Company: Furniture Village

Client: n/a

Title: Furniture Village

Nomination

Company: AXA Business Insurance

Client: N/A

Title:  AXA Business Insurance – Small But Mighty!

Nomination

Company: Freesat

Client: n/a

Title: Freesat Marketing Team

Integrated strategy of the Year

Nomination

Company: Smarts Communicate

Client: Bushmills Irish Whisky

Title: Bushmills Live

Nomination

Company: Prime Minister’s Office

Client: HM Government (No10/Cabinet Office)

Title: GREAT Britain Campaign

Nomination

Company: 3 Monkeys Communications and Grey London

Client: McVitie’s

Title: McVitie’s

Nomination

Company: Cubo

Client: De Montfort University

Title: This is Not

Nomination

Company: WCRS

Client:  Notonthehighstreet.com

Title: Choose a Life Less Ordinary

Nomination

Company: OMD UK

Client: Google

Title:  Talk to Google

Nomination

Company: Leo Burnett/Atelier

Client: ghd

Title: ghd Christmas #getthehintdarling Campaign

Nomination

Company: UM London

Client: H&M

Title: H&M

Nomination

Company: Wunderman UK

Client: The Sun (News UK)

Title: Dream Team

Nomination

Company: Manning Gottlieb OMD

Client: John Lewis

Title: Monty’s Christmas

Nomination

Company: WCRS

Client: THE ROYAL NAVY

Title: Royal Navy Engineers

Long Term Marketing Strategy (three years or more)

Nomination

Company: LONDON Advertising

Client: Mandarin Oriental Hotel Group

Title: 15 years and still growing.

Nomination

Company: Clarion Communications

Client: Aldi

Title: Making Aldi Famous for Drinks

Nomination

Company: 1000heads

Client: MSFT Mobile

Title: MSFT Mobile: Connects

Nomination

Company: Guerilla Communications

Client: Rowlands Pharmacy

Title: Improving and increasing patient engagement

Nomination

Company: Arena Media & Iris

Client: Domino’s

Title: GREATNESS: It’s What We Do For Customers

Nomination

Company: Manifest London

Client: BrewDog

Title: The Craft Beer Revolution

Nomination

Company: OMD UK

Client: easyJet

Title: easyJet: Effectiveness, the Luton way

Nomination

Company: 23red

Client: Public Health England

Title: Stoptober 2012 – 2014

Nomination

Company: Glasgow City Council, Families for Children

Client: Glasgow City Council

Title: Glasgow City Council, fostering and adoption campaign

Marketing Agency of the Year

Nomination

Company: Manifest London

Client: N/A

Title: Kicking the shit out of the opportunity to be remarkable

Nomination

Company: Smarts Communicate

Client: N/A

Title: Reaching Out – An Agency Transformation

Nomination

Company: iProspect

Client: iProspect

Title:  iProspect

Nomination

Company: Carat

Client: Carat

Title: Carat: Driving business value for clients

Nomination

Company: We Are Social

Client: We Are Social

Title: Agency of the Year

Nomination

Company: Rocket

Client: N/A

Title: Rocket Marketing Agency of the Year

Nomination

Company: OLIVER

Client: N/A

Title:  Revolutionising the traditional agency model

Nomination

Company: PHD

Client: N/A

Title: PHD – Marketing Agency of the Year

Nomination

Company: Stickyeyes

Client: Stickyeyes

Title: Stickyeyes

Nomination

Company: WCRS

Client: WCRS

Title: WCRS

Nomination

Company: OMD UK

Client: OMD UK

Title: OMD UK

Nomination

Company: The Agency

Client: The Agency

Title: Our house

Media Planning and Buying Strategy of the Year

Nomination

Company: Space and Time Media

Client: CALA Homes

Title: It Could Only Be CALA

Nomination

Company:  Razorfish UK Ltd

Client: Unilever

Title: All Things Hair

Nomination

Company: MEC Manchester

Client: BBC

Title: BBC 1Xtra – #YourMove

Nomination

Company: SMG

Client: Heineken

Title: Igniting London in 2014

Nomination

Company: PHD and Drum

Client: Warner Bros

Title: The LEGO Movie Ad Break

Nomination

Company: Rocket

Client: UKTV

Title: The UK’s Most Ridiculously Honest Media Campaign

Nomination

Company: OMD UK

Client: SSE

Title: SSE Brand Launch

Nomination

Company: UM London

Client: Fuller

Title: Fuller

Mobile Strategy or Campaign of the year 

Nomination

Company: LV=

Client: LV=

Title: Delivering a customer-centric, mobile-first online car journey

Nomination

Company: Blippar

Client: Pepsi UK

Title: Blippar Pepsi Max #FutbolNow Campaign

Nomination

Company: Arnold KLP

Client: PepsiCo

Title: Pepsi Football 2014

Nomination

Company: eightytwenty

Client: Immigrant Council Of Ireland

Title: Tinder Sex Trafficking Awareness Campaign for the Immigrant Council of Ireland by eightytwenty

Nomination

Company: iProspect

Client: IKEA

Title: Proving Social Media Drives Bricks And Mortar Sales In A World First

Nomination

Company: Starcom

Client: Samsung Mobile

Title: Death of the ‘Samsung iPad’

Nomination

Company: Rocket

Client: UKTV

Title: TV Guide Partnership for UKTV

Nomination

Company: Wunderman UK

Client: Childhood Eye Cancer Trust

Title: The Next Photo

Nomination

Company: Millennial Media & Havas Media

Client: Pernod Ricard

Title: Malibu creates the

Nomination

Company: PHD and Mobile5

Client: Canon

Title: Taking it off Auto

New Product/Service Launch Strategy of the Year

Nomination

Company: OMD UK

Client: Citroen

Title: Citroen

Nomination

Company: Student Beans

Client: N/A

Title: Student Beans iD

Nomination

Company: Partners Andrews Aldridge and Engine

Client: The Payments Council

Title: Paym

Nomination

Company: Blue Hive

Client: Ford Motor Company

Title: New Ford Mustang – The Road Awaits

Nomination

Company: Hill+Knowlton Strategies

Client: Always (Procter&Gamble)

Title: In My Shoes

Nomination

Company: Ralph Creative

Client: AB InBev

Title: Cubanisto : Discover the Spirit Within

Nomination

Company: PHD and Drum

Client: Warner Bros.

Title: The LEGO Movie Ad Break

Nomination

Company: Summit

Client: Rockar

Title: Changing the way people buy cars

PR Strategy of the Year

Nomination

Company: Clarion Communications

Client: Pride in London

Title: Freedom To (#FreedomTo)

Nomination

Company: Smarts Communicate

Client: Bushmills Irish Whiskey

Title: Bushmills Live

Nomination

Company: Fast Track Jacksonville Jaguars (UK)

Client: Jacksonville Jaguars (UK)

Title: #BeJaguars

Nomination

Company: Taylor Herring

Client: Paddy Power

Title: Hawking Talking

Nomination

Company: HPS Group

Client: Sony Computer Entertainment UK

Title: playstation Schools’ Cup

Nomination

Company: W & Steely Fox

Client: Hendrick’s Gin

Title: Hendrick’s Carnival of Knowledge

Nomination

Company: Smith & Smith PR

Client: Manchester Dogs’ Home

Title: A Dogs

Nomination

Company: W

Client: East Village

Title: East Village: London’s Newest Neighbourhood

Nomination

Company: Manifest London BrewDog

Client: BrewDog

Title: Hello My Name is Vladimir

Re-brand/Re-launch Strategy of the Year

Nomination

Company: SunLife

Client: SunLife

Title: The Straightfordable Life

Nomination

Company: unique digital

Client: Addison Lee

Title: Redefining business travel for consumers

Nomination

Company: University of Reading

Client: University of Reading

Title: Limitless

Nomination

Company: The Clearing

Client: Fitness First

Title: Fitness First: Rewriting the rules of fitness

Nomination

Company: CHI&Partners

Client: Home Retail Group

Title: BRAVE NEW ARGOS

Nomination

Company: TBWA  London

Client: Lidl UK

Title: Lidl Surprises

Rising Star of the Year (four years or less marketing experience)

Nomination

Company: Boots UK

Client: n/a

Title: Sean Meehan

Nomination

Company: JJ Marketing

Client: Arval

Title: Rich ‘the social hero’ Anderson

Nomination

Company: News Uk

Client: The Sun

Title:  Mr

Nomination

Company: News Uk

Client: The Sun

Title:   Miss

Nomination

Company: OMD UK

Client: OMD UK

Title:  Rosie Lewis

Nomination

Company: Media Therapy

Client: Church & Dwight, Kaspersky Internet Security, Spectrum Thea

Title: James Nelson – Media Therapy Rising Star

Social Media Strategy of the Year

Nomination

Company: Holler / Leo Burnett

Client: P&G Always

Title: Like A Girl

Nomination

Company: Attention Seekers

Client: Check One Two

Title: Feeling Nuts

Nomination

Company: We Are Social

Client: adidas

Title: World Cup

Nomination

Company: Carat

Client: adidas

Title: Winning the World Cup for adidas by planning at the point of culture

Nomination

Company: Smarts Communicate

Client: Bushmills Irish Whiskey

Title: Bushmills Live

Nomination

Company: Brass Alt

Client: HARIBO

Title: Creating a world of social mischief with the despicably delicious HARIBO Minions

Nomination

Company: Gravity Thinking

Client: Allianz

Title: Allianz Presents #SchoolRunStories

Nomination

Company: The Walker Agency

Client: Smint UK

Title: Fresh To Impress

Nomination

Company: 1000heads

Client: Benefit Cosmetics UK

Title: Benefit Cosmetics UK: PORE O’Clock

Nomination

Company: PHD and Gravity Road

Client: Mondelez International

Title: Cadbury Brits

Nomination

Company: Teamspirit

Client: Aviva

Title: The New Authors of Business Success

Sponsorship Strategy of the Year

Nomination

Company: tpf

Client: ESPN FC

Title: ESPN FC on the London Underground

Nomination

Company: Pegasus

Client: Thornton & Ross

Title: Be Prepared with Care

Nomination

Company: Synergy

Client: Bacardi Global Brands

Title:  WILLIAMS MARTINI RACING

Nomination

Company: Cohn & Wolfe

Client: Microsoft Lumia (formerly Nokia Lumia)

Title: 31 Days of Adventure: Mission 31

Nomination

Company: Sunshine

Client: Baileys

Title: Baileys Women’s Prize for Fiction

Nomination

Company: Havas Media & JUST EAT

Client: JUST EAT

Title: Let The Sponsor See The Ship

Nomination

Company: Bloomberg L.P.

Client: Bloomberg L.P.

Title: Bloomberg Hub at London City Airport

Nomination

Company: Mindshare Media UK

Client: Volvo

Title: Volvo & Sky Atlantic Partnership